brandbeatbrandbeat is the pulse of modern brand marketing, with essential insights on AI, measurement, creative, and the leadership strategies shaping the industry.https://www.thebrandbeat.com/en-usThu, 22 Oct 2026 17:02:00 GMT Brands Earn Their Place In Township OOH By Learning The Neighborhood Firsthttps://www.thebrandbeat.com/news/kabelo-kale-the-media-krate-spatial-ooh-south-africahttps://www.thebrandbeat.com/news/kabelo-kale-the-media-krate-spatial-ooh-south-africaKabelo Kale, Strategic Lead and Head of Operations Africa for The Media Krate, says township OOH builds trust with free Wi-Fi and cultural fluency.Thu, 22 Oct 2026 17:02:00 GMTCreative Honest Kids Builds Brand Memory By Giving Packaging Space To Parentshttps://www.thebrandbeat.com/news/frank-dattalo-havas-aundrea-graver-honest-kids-juice-boxes-lunchbox-noteshttps://www.thebrandbeat.com/news/frank-dattalo-havas-aundrea-graver-honest-kids-juice-boxes-lunchbox-notesAundrea Graver, Senior Director at The Coca-Cola Company, and Frank Dattalo, Chief Creative Officer at Havas Chicago, explain what a brand gives up when it hands packaging space to its customers.Tue, 20 Oct 2026 14:03:40 GMTIndustry News OOH Wins Agent Budgets By Publishing Data A Machine Can Queryhttps://www.thebrandbeat.com/news/shawn-spooner-billups-ai-advertisinghttps://www.thebrandbeat.com/news/shawn-spooner-billups-ai-advertisingShawn Spooner, Global Chief Technology Officer at billups, on why an agent that can't look up a billboard will spend the budget somewhere else.Thu, 08 Oct 2026 13:47:26 GMTAI & Technology Brands Earn Cultural Relevance By Understanding How People Live Culture Through All Five Senseshttps://www.thebrandbeat.com/news/sibusiso-ndlovu-media-creative-hub-omnisensory-brand-strategyhttps://www.thebrandbeat.com/news/sibusiso-ndlovu-media-creative-hub-omnisensory-brand-strategySibusiso Ndlovu, Co-Founder of Media Creative Hub, explains why marketers have to spend time in the market they are selling to, and what Coca-Cola understood that newer arrivals miss.Wed, 07 Oct 2026 14:26:11 GMTCreative How World Cup Brands Found Their Best Ideas In Fan Routines, And Why The Hottest 2030 Briefs Will Start Outside The Stadiumhttps://www.thebrandbeat.com/news/next-ooh-opportunity-fan-behavior-matthieu-lamoureuxhttps://www.thebrandbeat.com/news/next-ooh-opportunity-fan-behavior-matthieu-lamoureuxJellyfish Strategy Director Matthieu Lamoureux on tarped logos, reactive campaigns and what brands can learn from the way World Cup fans behave.Wed, 30 Sep 2026 03:28:12 GMTCreative Starting From the Outcome Turns A Celebrity Collab Into Lasting Brand Equityhttps://www.thebrandbeat.com/news/brand-authenticity-apac-samuel-minns-levi-strausshttps://www.thebrandbeat.com/news/brand-authenticity-apac-samuel-minns-levi-straussSamuel Minns, who has led campaigns for global brands like Levi's, Nike, and Timberland, on making global brand DNA stronger through authentic local expression.Wed, 30 Sep 2026 02:03:31 GMTCreative B2B Marketers Want Proof for Every Dollar. The Best Campaigns Only Pay Off Later.https://www.thebrandbeat.com/news/abhishek-gp-everstage-times-square-billboard-b2b-brand-spendinghttps://www.thebrandbeat.com/news/abhishek-gp-everstage-times-square-billboard-b2b-brand-spendingEverstage's growth chief funds slow-burn brand work, and scores every program by what a competitor would pay to copy it.Mon, 28 Sep 2026 06:48:10 GMTMeasurement In Global Markets, Out-Contexting the Competition Beats Trying to Outspend Ithttps://www.thebrandbeat.com/news/translating-culture-into-commercial-success-rizek-jildeh-adpro-grouphttps://www.thebrandbeat.com/news/translating-culture-into-commercial-success-rizek-jildeh-adpro-groupRizek Jildeh, board member at Adpro& OMD, on why local strategy wins by translating culture into commercial consequence.Mon, 28 Sep 2026 06:31:33 GMTCreative Defining When Creative Work Is Finished Protects The Time AI Production Promises To Savehttps://www.thebrandbeat.com/news/catalin-dobre-mccann-ai-impact-creative-processhttps://www.thebrandbeat.com/news/catalin-dobre-mccann-ai-impact-creative-processCatalin Dobre, CEE Creative Director, Chief Creative Officer, and Co-CEO for Romania for McCann Worldgroup, explains why an agency's value moved from making more ideas to ruling most of them out.Mon, 28 Sep 2026 06:22:48 GMTAI & Technology Award-Jury Duty Has Become the Industry's Overlooked Creative Training Groundhttps://www.thebrandbeat.com/news/fabio-barros-meta-studying-creative-workhttps://www.thebrandbeat.com/news/fabio-barros-meta-studying-creative-workFabio Barros, Freelance Global Creative Director at Meta, treats award judging as an MBA, using unfamiliar entries to challenge how he approaches audiences and ideas.Fri, 25 Sep 2026 20:17:04 GMTLeadership Disciplined Budget Planning Leaves Marketers Ready For Cuts and Surprise Winshttps://www.thebrandbeat.com/news/joel-paulino-verizon-marketing-budget-planninghttps://www.thebrandbeat.com/news/joel-paulino-verizon-marketing-budget-planningJoel Paulino, Senior Director of Marketing at Verizon, explains how splitting a budget between proven spend, low-risk bets, and an unplanned reserve protects growth when plans change.Mon, 21 Sep 2026 18:37:56 GMTIndustry News Hyundai's Childhood Cancer Campaign Runs From Hospital Wards To NFL Stadiumshttps://www.thebrandbeat.com/news/hyundai-sean-gilpin-hope-on-wheels-supports-cancer-survivorshttps://www.thebrandbeat.com/news/hyundai-sean-gilpin-hope-on-wheels-supports-cancer-survivorsSean Gilpin, Chief Marketing Officer at Hyundai Motor America, walks throu running a charity campaign at the scale Hyundai reserves for a vehicle launch.Mon, 21 Sep 2026 18:37:56 GMTIndustry News When the Box Becomes the Billboard: Betty Crocker's Wearable Refreshhttps://www.thebrandbeat.com/news/betty-crocker-refresh-packaging-luke-niethammerhttps://www.thebrandbeat.com/news/betty-crocker-refresh-packaging-luke-niethammerLuke Niethammer, Business Unit Director for Betty Crocker at General Mills, on why a packaging refresh now works like media, and how a cake-slice handbag carries a century-old brand into rooms the baking aisle never reached.Mon, 21 Sep 2026 18:37:56 GMTLeadership Farmers Insurance Punches Above Its Media Spend With A Concentrated Out-of-Home Buyhttps://www.thebrandbeat.com/news/farmers-insurance-dentsu-new-pink-branding-strategy-eleanor-solomon-andres-arliahttps://www.thebrandbeat.com/news/farmers-insurance-dentsu-new-pink-branding-strategy-eleanor-solomon-andres-arliaEleanor Solomon, Head of Creative at Farmers Insurance, and Andres Arlia, Executive Creative Director at Dentsu Creative, on the billboards that carried an all-pink rebrand into priority markets.Thu, 10 Sep 2026 12:47:24 GMTCreative KitKat Uses Out-of-Home As Its Indicator Of A Strong Creative Ideahttps://www.thebrandbeat.com/news/wael-jabi-nestle-kitkat-outdoor-grand-prix-phone-breakhttps://www.thebrandbeat.com/news/wael-jabi-nestle-kitkat-outdoor-grand-prix-phone-breakWael Jabi, Global Head of Marketing and Communications for KitKat at Nestlé, explains why an idea that works for out-of-home is an idea worth running.Thu, 10 Sep 2026 12:47:24 GMTIndustry News Channel Mastery Gives Creative Teams The Edge Generic Output Can't Copyhttps://www.thebrandbeat.com/news/carlo-maria-ferrari-delonghi-ai-creative-judgmenthttps://www.thebrandbeat.com/news/carlo-maria-ferrari-delonghi-ai-creative-judgmentGlobal Brand and Content Leader Carlo Maria Ferrari on ruling out obvious concepts with generative tools and giving stretched marketers room for judgment.Tue, 08 Sep 2026 15:08:25 GMTAI & Technology Performative Marketing Borrows Attention. Responsible Marketing Keeps It.https://www.thebrandbeat.com/news/lola-bakare-responsible-marketing-cultural-urgencyhttps://www.thebrandbeat.com/news/lola-bakare-responsible-marketing-cultural-urgencyLola Bakare, CMO Advisor and author of Responsible Marketing, on four moves that keep culturally charged marketing from reading as hollow.Tue, 01 Sep 2026 08:16:35 GMTLeadership Consumer Trust Decides Which Parts Of A Beauty Campaign AI Can Touchhttps://www.thebrandbeat.com/news/elizabeth-schmidt-llumina-studios-ai-creative-studio-beauty-brandshttps://www.thebrandbeat.com/news/elizabeth-schmidt-llumina-studios-ai-creative-studio-beauty-brandsElizabeth Schmidt, Executive Design Director at LLuMina Studios, explains what beauty teams gain from AI once faces and efficacy claims are off the table.Mon, 31 Aug 2026 16:19:11 GMTAI & Technology Habit Burger & Grill Launches Its Chef Residency On A Single Out-of-Home Placementhttps://www.thebrandbeat.com/news/habit-burger-ooh-campaign-todd-eisner-optimismbh-georgia-schreiner-exverushttps://www.thebrandbeat.com/news/habit-burger-ooh-campaign-todd-eisner-optimismbh-georgia-schreiner-exverusGeorgia Schreiner, Media Director at Exverus Media, and Todd Eisner, Partner and Executive Creative Director at Optimism BH, share why one digital screen anchored the Habit & Co. launch and how it was measured.Wed, 26 Aug 2026 20:43:37 GMTIndustry News Brands Are the 'Plus-One' In Creator Communities. Edelman's Head of Creator Marketing Says the Invitation Has to Be Earned.https://www.thebrandbeat.com/news/tyler-vaught-creator-community-ownershiphttps://www.thebrandbeat.com/news/tyler-vaught-creator-community-ownershipEdelman's Tyler Vaught on why brands can no longer borrow a creator's audience, and what they have to bring to win a lasting role inside communities they will never control.Wed, 26 Aug 2026 19:19:21 GMTLeadership How Café Bustelo Carries Its Can Artwork From Shelf To City Wallhttps://www.thebrandbeat.com/news/cafe-bustelo-game-face-world-cup-campaignhttps://www.thebrandbeat.com/news/cafe-bustelo-game-face-world-cup-campaignJosh Williams, Director of Brand Experience, Coffee at The J.M. Smucker Company, and Yohan Daver, Executive Creative Director at BBH USA, explain how the murals carried artwork drawn for a coffee lid.Tue, 25 Aug 2026 19:39:18 GMTCreative billups Turns Two Decades Of OOH Buying History Into A Globally Queryable Planning Systemhttps://www.thebrandbeat.com/news/shawn-spooner-billups-launches-ai-agentic-system-for-advertisinghttps://www.thebrandbeat.com/news/shawn-spooner-billups-launches-ai-agentic-system-for-advertisingShawn Spooner, Global Chief Technology Officer at billups, explains how the company made two decades of buying records queryable in any market, and why AI agents may soon read out-of-home inventory.Fri, 21 Aug 2026 14:09:36 GMTAI & Technology Gotham FC Anchors Its Queens Relocation On Contextual Out-of-Home Two Years Earlyhttps://www.thebrandbeat.com/news/gotham-fc-relocation-etihad-park-campaign-laura-petro-roberto-max-salashttps://www.thebrandbeat.com/news/gotham-fc-relocation-etihad-park-campaign-laura-petro-roberto-max-salasLaura Petro, Vice President of Brand and Fan Experience, and Roberto Max Salas, Co-Founder and President of Young Hero, lay out the placement and creative decisions behind a two-season street-level campaign.Thu, 20 Aug 2026 12:32:16 GMTIndustry News Social Relevance Becomes The Standard For Brands Building In Local Marketshttps://www.thebrandbeat.com/news/pizza-hut-character-strategyhttps://www.thebrandbeat.com/news/pizza-hut-character-strategyOrlando Alvarez, Chief Creative Officer at Publicidad Comercial MullenLowe, separates cultural recognition from social relevance and shows what that difference changes in the work.Thu, 20 Aug 2026 12:32:16 GMTIndustry News Experiential ROI Scatters in Every Direction. The Measurement Strategy Has to Start Before the Build.https://www.thebrandbeat.com/news/joe-berkowitz-experiential-roi-measurementhttps://www.thebrandbeat.com/news/joe-berkowitz-experiential-roi-measurementJoe Berkowitz, VP of Sales at Innovative Group, on why defining success upfront is what turns a live activation into measurable return.Thu, 20 Aug 2026 12:32:16 GMTMeasurement Digital Ad Fraud Hit $63 Billion. Out-of-Home Doesn't Have to Prove Its Audience Is Real.https://www.thebrandbeat.com/news/out-of-home-advertising-gains-amid-digital-fraudhttps://www.thebrandbeat.com/news/out-of-home-advertising-gains-amid-digital-fraudBots now account for 53% of web traffic, and digital advertisers pay to prove a person saw the ad. Out-of-home carries no such cost, and buyers are starting to price the difference.Thu, 20 Aug 2026 12:32:16 GMTIndustry News How Feeling Beats Targeting In The Race For Cultural Reachhttps://www.thebrandbeat.com/news/felipe-silva-emotion-storytelling-brand-connectionhttps://www.thebrandbeat.com/news/felipe-silva-emotion-storytelling-brand-connectionFelipe Silva on why the campaigns that cross every border in 2026 start with authentic human emotion, from telenovelas to T-Mobile's Marcello Hernández spots.Wed, 12 Aug 2026 16:11:41 GMTCreative Building Culturally Resonant Work Starts With Earning The Right To Participatehttps://www.thebrandbeat.com/news/jabulani-sigege-machine-cultural-capital-in-advertisinghttps://www.thebrandbeat.com/news/jabulani-sigege-machine-cultural-capital-in-advertisingJabulani Sigege, Group Executive Creative Director at Machine_, explains why cultural relevance is earned through observation, patient listening, and the lived experience of diverse creative teams.Tue, 11 Aug 2026 09:33:30 GMTCreative Red Lobster Builds Real-World Reach From A Wearable Brand Assethttps://www.thebrandbeat.com/news/sam-bonds-barkleyokrp-red-lobster-bestie-bib-crab-fest-campaignhttps://www.thebrandbeat.com/news/sam-bonds-barkleyokrp-red-lobster-bestie-bib-crab-fest-campaignSam Bonds, SVP and Group Creative Director at BarkleyOKRP, on how Red Lobster's Bestie Bib turns a crab dinner into a real-world moment built to travel from the table to the feed.Tue, 11 Aug 2026 09:33:30 GMTCreative Team One's Modern Take On The Soccer Boot Makes The Case For Human-Considered Crafthttps://www.thebrandbeat.com/news/chris-graves-team-one-human-craft-brand-valuehttps://www.thebrandbeat.com/news/chris-graves-team-one-human-craft-brand-valueChris Graves, Chief Creative Officer at Team One, walks through how ART1FACT LABS uses single physical objects to make the case for human-considered work at every price pointTue, 11 Aug 2026 09:33:30 GMTCreative Cultural Staying Power Arrives When Brands Commit To A Single Emotional Truthhttps://www.thebrandbeat.com/news/raeda-latif-culture-brand-narratives-and-equityhttps://www.thebrandbeat.com/news/raeda-latif-culture-brand-narratives-and-equityStrategic marketing leader Raeda Latif explains how brand equity compounds when a narrative repeats across decades of ordinary exposure.Tue, 11 Aug 2026 09:33:30 GMTIndustry News Out-Of-Home Advertising Pays Off When Brands Buy Across The Format Spectrumhttps://www.thebrandbeat.com/news/scott-blair-billups-ooh-advertising-approachhttps://www.thebrandbeat.com/news/scott-blair-billups-ooh-advertising-approachScott Blair, Head of Client Development for North America at billups, explains why out-of-home advertising works best when brands treat it as a format decision rather than a channel line item.Tue, 11 Aug 2026 09:33:30 GMTIndustry News As Digital-Native Brands Move Outdoors, OOH Hits Its Measurable Momenthttps://www.thebrandbeat.com/news/scott-blair-billups-ooh-advertising-evolutionhttps://www.thebrandbeat.com/news/scott-blair-billups-ooh-advertising-evolutionScott Blair, Head of Client Development for North America at billups, explains why attention, attribution, and contextual creative are turning out-of-home into a core omnichannel layer.Tue, 11 Aug 2026 09:33:30 GMTMeasurement Advil's Flywheel Pairs OOH With Athlete Storytelling And Live Activationhttps://www.thebrandbeat.com/news/advil-rewriting-pain-campaign-physical-activation-natalie-halpern-haleonhttps://www.thebrandbeat.com/news/advil-rewriting-pain-campaign-physical-activation-natalie-halpern-haleonNatalie Halpern, Senior Director of Marketing for Advil at Haleon, shares how out-of-home turned an integrated soccer campaign into a public presence that carried past feeds and into New York streets.Tue, 11 Aug 2026 09:33:30 GMTCreative The Strongest Creative Commerce Makes the Purchase Feel Like the Payoffhttps://www.thebrandbeat.com/news/creative-commerce-transaction-becomes-the-ideahttps://www.thebrandbeat.com/news/creative-commerce-transaction-becomes-the-ideaVML's Kim Pick on why the strongest creative commerce work makes the purchase the emotional center of the idea, turning every touchpoint into a place to buy.Tue, 11 Aug 2026 09:33:30 GMTIndustry News Regenerative Creativity Points Brands Toward Campaigns That Outlast The Buyhttps://www.thebrandbeat.com/news/jean-batthany-art-of-the-pause-advocates-regenerative-creativityhttps://www.thebrandbeat.com/news/jean-batthany-art-of-the-pause-advocates-regenerative-creativityJean Batthany, Founder of Art of the Pause, walks through how regenerative creativity gives brands a practical test for whether a campaign creates value that lasts.Sun, 02 Aug 2026 18:38:02 GMTCreative To Win at Cannes, Brands Have to Solve Something. Not Just Say Something.https://www.thebrandbeat.com/news/problem-solving-separates-campaigns-ai-slop-canneshttps://www.thebrandbeat.com/news/problem-solving-separates-campaigns-ai-slop-cannesCannes juror Josephine Muvumba on why the campaigns that cut through in 2026 solved real customer problems, from Kenyan dairy safety to modern loneliness, rather than communication ones.Sun, 02 Aug 2026 18:38:02 GMTIndustry News Modern Brand Building Depends On Collaboration Across Creators, Communities, and Platformshttps://www.thebrandbeat.com/news/brand-collaboration-over-management-dheeraj-sinha-mcann-indiahttps://www.thebrandbeat.com/news/brand-collaboration-over-management-dheeraj-sinha-mcann-indiaDheeraj Sinha, CEO of McCann India, walks through why modern brand building runs on collaboration across creators, communities, and platforms instead of centralized brand control.Sun, 02 Aug 2026 18:38:02 GMTIndustry News How Legacy Brands Are Rebuilding Their Stories for New Generations and New Marketshttps://www.thebrandbeat.com/news/menglin-dai-hylink-de-legacy-brands-adapting-cultural-translationhttps://www.thebrandbeat.com/news/menglin-dai-hylink-de-legacy-brands-adapting-cultural-translationFor the next generation, luxury is no longer consumed simply for the logo. They buy into the stories, the communities, and the cultural credibility that brands continue to build.Sun, 26 Jul 2026 10:00:46 GMTIndustry News Cannes Pharma Jury President Says the Best Health Creative Puts Audiences in a Patient's Shoeshttps://www.thebrandbeat.com/news/pharma-creative-emotion-human-insight-cannes-tracey-brader-remedy-edgehttps://www.thebrandbeat.com/news/pharma-creative-emotion-human-insight-cannes-tracey-brader-remedy-edgeTracey Brader, Cannes Pharma Jury President and Chief Strategy and Innovation Officer at Remedy Edge UK, on why the best pharma creative makes audiences feel before it explains.Sun, 26 Jul 2026 10:00:46 GMTIndustry News Building Breakthrough Creative Starts With Building Client Trusthttps://www.thebrandbeat.com/news/shawna-ross-dentsu-agency-client-trust-breakthrough-creativehttps://www.thebrandbeat.com/news/shawna-ross-dentsu-agency-client-trust-breakthrough-creativeShawna Ross, Chief Strategy Officer at Dentsu Creative Chicago, explains why agencies earn the right to push bold creative ideas by investing deeply in the client's business first.Sun, 26 Jul 2026 10:00:46 GMTCreative Cannes Lions Signals A Shift In The Mandate For Creative Work To Prove Business Impacthttps://www.thebrandbeat.com/news/eva-stetefeld-cannes-business-driven-creativityhttps://www.thebrandbeat.com/news/eva-stetefeld-cannes-business-driven-creativityEva Stetefeld, Cannes Lions 2026 design juror, explains why the strongest creative ideas now change the product itself, not just the message, and why that decision belongs in the C-suite.Sun, 26 Jul 2026 10:00:46 GMTIndustry News African Creativity Reshapes Global Advertising Through Constraint, Cultural Fluency, And Human Insighthttps://www.thebrandbeat.com/news/african-advertising-strategy-global-brands-colin-yesutor-havas-africahttps://www.thebrandbeat.com/news/african-advertising-strategy-global-brands-colin-yesutor-havas-africaColin Yesutor, Creative Director at Havas Africa Ghana and Nigeria, on why global brands often miss the mark in African markets and how cultural intelligence shapes work that travels.Sun, 26 Jul 2026 10:00:46 GMTCreative Cultural Speed And Idea Protection Are Anchoring The Move Toward Lean Creative Shopshttps://www.thebrandbeat.com/news/michael-mendieta-ed-mcculloch-highlanders-creative-ooh-advertisinghttps://www.thebrandbeat.com/news/michael-mendieta-ed-mcculloch-highlanders-creative-ooh-advertisingHighlanders Creative co-founders Michael Mendieta and Ed McCulloch walk through how the agency's diagnostic, singularity-driven approach is winning over today's biggest brands.Sun, 26 Jul 2026 10:00:46 GMTIndustry News How John Frieda By Kao Is Using Out-of-Home to Turn A Relaunch Into A Shared Cultural Experiencehttps://www.thebrandbeat.com/news/claudia-sternberg-john-frieda-reinvents-brand-with-physical-presencehttps://www.thebrandbeat.com/news/claudia-sternberg-john-frieda-reinvents-brand-with-physical-presenceClaudia Sternberg, Senior Global Brand Communications Manager for John Frieda, is using out-of-home media and expressive storytelling to make the brand feel more culturally present in public life.Sun, 26 Jul 2026 10:00:46 GMTIndustry News At Cannes 2026, Effectiveness Sets The New Bar For Great Creativehttps://www.thebrandbeat.com/news/silvia-lenberger-nestle-cannes-effectiveness-in-brand-strategieshttps://www.thebrandbeat.com/news/silvia-lenberger-nestle-cannes-effectiveness-in-brand-strategiesSilvia Lenberger, Head of Global Brand Experience at Nestlé Nutrition & Health, explains why measurable behavior change is becoming the new standard for award-winning creative.Sun, 26 Jul 2026 10:00:46 GMTIndustry News ALDI Marketing Director Says Brands Win Trust By Showing The Proof Behind The Pricehttps://www.thebrandbeat.com/news/store-quirks-proof-of-value-katherine-sodeika-aldihttps://www.thebrandbeat.com/news/store-quirks-proof-of-value-katherine-sodeika-aldiKatherine Sodeika, Marketing Director at ALDI USA, explains how the grocer's latest campaign earns shopper trust by making the reasoning behind its low prices part of the pitch.Sun, 26 Jul 2026 10:00:46 GMTIndustry News Strava's Evolution From Fitness Tracker To Lifestyle Ecosystem Reshapes How Brands Reach Active Consumershttps://www.thebrandbeat.com/news/strava-starbucks-partnership-gen-z-lifestyle-shift-jennifer-starrhttps://www.thebrandbeat.com/news/strava-starbucks-partnership-gen-z-lifestyle-shift-jennifer-starrJennifer Starr, Director of North America for Strava for Business, on how the platform's expanding audience opens the door for food, fashion, travel, and lifestyle brand partnerships.Sun, 26 Jul 2026 10:00:46 GMTIndustry News How eBay Live Transforms Sports Commerce From Product Listings to Participatory Fan Experienceshttps://www.thebrandbeat.com/news/showdown-7s-vs-10s-fan-engagement-ebay-live-ashish-chhabra-landon-donovanhttps://www.thebrandbeat.com/news/showdown-7s-vs-10s-fan-engagement-ebay-live-ashish-chhabra-landon-donovaneBay VP Ashish Chhabra and Former USMNT Captain Landon Donovan on how community, trust, and emotional connection are reshaping live sports commerce ahead of the 7s v 10s Showdown.Tue, 30 Jun 2026 07:11:10 GMTIndustry News Out-of-Home Is Advancing As A Growth Engine In A Fragmenting Media Markethttps://www.thebrandbeat.com/news/programmatic-ooh-evolution-germany-mark-marienfeld-billupshttps://www.thebrandbeat.com/news/programmatic-ooh-evolution-germany-mark-marienfeld-billupsMarc Marienfeld, Managing Director Germany at billups, is helping scale programmatic capabilities across one of Europe’s most established out-of-home markets.Wed, 24 Jun 2026 06:35:54 GMTIndustry News Mondelēz Starts Sports Partnerships With Fandom And Ends With Retail Conversionhttps://www.thebrandbeat.com/news/mondelez-jennifer-ballou-ncaa-partnership-consumer-engagementhttps://www.thebrandbeat.com/news/mondelez-jennifer-ballou-ncaa-partnership-consumer-engagementJennifer Ballou, Senior Partnerships and Portfolio Manager at Mondelēz International, is helping the company connect sports fandom directly to retail conversion, loyalty, and personalized consumer engagement.Wed, 24 Jun 2026 06:35:54 GMTIndustry News Why Sports Sponsorship Hinges on Belonging, Not Just Visibilityhttps://www.thebrandbeat.com/news/nick-watson-ipsos-sports-sponsorship-strategies-2026https://www.thebrandbeat.com/news/nick-watson-ipsos-sports-sponsorship-strategies-2026Nick Watson, Global Lead for Brand Health Tracking at Ipsos, breaks down what separates memorable sports sponsorships from expensive ones, and why brand fit is replacing logo placement as the key currency.Wed, 24 Jun 2026 06:35:54 GMTIndustry News Luna Grill Flips Traditional Rebrand Pacing By Placing Restaurant Experience Before Visual Identityhttps://www.thebrandbeat.com/news/luna-grill-balances-growth-with-brand-identity-chelsea-van-de-kamphttps://www.thebrandbeat.com/news/luna-grill-balances-growth-with-brand-identity-chelsea-van-de-kampLuna Grill Marketing Director Chelsea Van de Kamp on pacing a brand evolution that modernizes the experience without losing the equity of loyal guests.Wed, 24 Jun 2026 06:35:54 GMTCreative The New Experiential Advantage Is Owning The Unexpected Lanehttps://www.thebrandbeat.com/news/experiential-marketing-unexpected-timothy-owens-motivehttps://www.thebrandbeat.com/news/experiential-marketing-unexpected-timothy-owens-motiveTimothy Owens, VP of Brand Experiences, argues that the strongest activations win by finding unexpected context and making every touchpoint earn its keep.Wed, 24 Jun 2026 06:35:54 GMTLeadership A Viral OOH Stunt On the Subway Proved the Power of the Medium. But Highlighted the Risk Brands Face With Creative Flatteninghttps://www.thebrandbeat.com/news/fake-ooh-tech-ad-campaign-goes-viralhttps://www.thebrandbeat.com/news/fake-ooh-tech-ad-campaign-goes-viralA comedian's fake subway ads went viral this week. The stunt says less about tech advertising's credibility problem and more about how much attention the medium still commands.Wed, 24 Jun 2026 06:35:54 GMTCreative Agentic Buying Turns Media Planners Into Guardrail Architects For Autonomous Campaignshttps://www.thebrandbeat.com/news/matteo-del-bianco-jti-agentic-media-guardrailshttps://www.thebrandbeat.com/news/matteo-del-bianco-jti-agentic-media-guardrailsMatteo Del Bianco, Digital Consumer Experience & Media Manager at JTI, on what changes when the marketer moves from trading the buy to governing it.Wed, 24 Jun 2026 06:35:54 GMTAI & Technology AHF's Billboards Show OOH's Value As A Public Entry Point Into Carehttps://www.thebrandbeat.com/news/jason-farmer-ahf-outdoor-media-strategyhttps://www.thebrandbeat.com/news/jason-farmer-ahf-outdoor-media-strategyJason Farmer, Vice President of Marketing and Creative at AIDS Healthcare Foundation, explains why OOH reaches audiences digital targeting cannot, and how billboards become the entry point into care.Wed, 24 Jun 2026 06:35:54 GMTIndustry News The End Of Spray And Pray: Programmatic Traders Trade Reach For Brand Fithttps://www.thebrandbeat.com/news/shivam-sharma-publicis-brand-suitability-ai-curation-programmatichttps://www.thebrandbeat.com/news/shivam-sharma-publicis-brand-suitability-ai-curation-programmaticShivam Sharma, a former Media Performance Analyst at Publicis Global Delivery, on why curation, brand suitability, and conversion data now decide who keeps multi-million-dollar accounts.Wed, 24 Jun 2026 06:35:54 GMTAI & Technology Growth Teams Move From Conversion Chasing To Habit Building As Retention Takes Priorityhttps://www.thebrandbeat.com/news/carmen-murillo-newlink-habit-loop-product-marketinghttps://www.thebrandbeat.com/news/carmen-murillo-newlink-habit-loop-product-marketingCarmen Murillo, Digital Marketing Manager at Newlink, explains why the strongest growth loops start before the first sale closes.Wed, 24 Jun 2026 06:35:54 GMTLeadership Why Brand Growth Depends On Knowing The Difference Between Reach And Resonancehttps://www.thebrandbeat.com/news/collective-intuition-ai-brand-coherence-arakelianhttps://www.thebrandbeat.com/news/collective-intuition-ai-brand-coherence-arakelianChris Arakelian, EVP of Brand Strategy & Growth at OptiBrand Rx, shows why durable brands are built through steady presence, not one-off moments.Wed, 24 Jun 2026 06:35:54 GMTLeadership Vancity Is Making Community Presence The Centerpiece Of Its Brand Transformationhttps://www.thebrandbeat.com/news/vancity-gurpreet-jhaj-rebrand-2026-modernizes-banking-experiencehttps://www.thebrandbeat.com/news/vancity-gurpreet-jhaj-rebrand-2026-modernizes-banking-experienceGurpreet Jhaj, Vice President of Marketing at Vancity, is treating rebranding as an infrastructure project, pairing a new identity with product, technology, and experience upgrades.Wed, 24 Jun 2026 06:35:54 GMTIndustry News As Consumers Tune Out Digital Ads, Premium Print Is Becoming An Attention Anchorhttps://www.thebrandbeat.com/news/phani-krishna-kant-ht-media-group-print-media-strategyhttps://www.thebrandbeat.com/news/phani-krishna-kant-ht-media-group-print-media-strategyPhani Krishna Kant, Senior Pricing Manager at HT Media Group, believes premium print media is evolving into a high-value attention environment built around scarcity, trust, and tactile engagement.Wed, 24 Jun 2026 06:35:54 GMTIndustry News OOH Is Reclaiming Attention By Working With The Real World Instead Of Against Ithttps://www.thebrandbeat.com/news/josh-gurgiel-ooh-advertising-evolution-smart-campaignshttps://www.thebrandbeat.com/news/josh-gurgiel-ooh-advertising-evolution-smart-campaignsJosh Gurgiel, Head of Creative at oOh!, is rethinking out-of-home advertising around contextual relevance, public-space creativity, and long-term visibility.Wed, 24 Jun 2026 06:35:54 GMTIndustry News From Trend-Chasing To Behavior-Backed: Cultural Strategy Gets More Intentional In 2026https://www.thebrandbeat.com/news/errick-page-ogilvy-cultural-strategy-irl-activations-audience-behaviorhttps://www.thebrandbeat.com/news/errick-page-ogilvy-cultural-strategy-irl-activations-audience-behaviorErrick Page, former Associate Director of Social Media Strategy at Ogilvy, argues IRL activations work best when the audience leads.Wed, 24 Jun 2026 06:35:54 GMTCreative Travel Marketing's Biggest Missed Opportunities Sit Between the Ticket and the Tripshttps://www.thebrandbeat.com/news/agentic-ai-travel-booking-off-target-billy-chan-alfred-travelhttps://www.thebrandbeat.com/news/agentic-ai-travel-booking-off-target-billy-chan-alfred-travelAlfred Travel Technology CEO Billy Chan on the gap between live event ticketing and the surrounding trip, and what brands and marketers are missing.Wed, 24 Jun 2026 06:35:54 GMTLeadership Inside Covered California’s Long Game In A Category Built On Short-Term Conversionshttps://www.thebrandbeat.com/news/glenn-oyoung-covered-california-trust-buildinghttps://www.thebrandbeat.com/news/glenn-oyoung-covered-california-trust-buildingGlenn Oyoung, Chief Marketing Officer of Covered California, on pre-wiring trust before the moment of need, and why brand built on price alone breaks the moment policy shifts.Fri, 05 Jun 2026 17:45:47 GMTLeadership Haleon Moves Wellness Off The Shelf And Into Soccer’s Pregame Tunnel Walk Ritualhttps://www.thebrandbeat.com/news/haleon-karina-ong-tunnel-walk-campaign-soccer-wellnesshttps://www.thebrandbeat.com/news/haleon-karina-ong-tunnel-walk-campaign-soccer-wellnessKarina Ong, Vice President of Marketing at Haleon US, is using soccer culture to reposition everyday wellness products around preparation and performance.Mon, 01 Jun 2026 21:33:25 GMTIndustry News Instead of Leading With Listings, StreetEasy Is Selling the Experience of Being a 'Forever New Yorker'https://www.thebrandbeat.com/news/streeteasy-mother-20th-anniversary-reserve-your-future-campaignhttps://www.thebrandbeat.com/news/streeteasy-mother-20th-anniversary-reserve-your-future-campaignStreetEasy and Mother built the 'Reserve Your Future' campaign around New York’s reservation culture, using 2046 bookings to transform emotional belonging into a participatory brand experience.Sat, 30 May 2026 04:03:09 GMTIndustry News How Jiffy Lube Turned Fan Curiosity Into A Pre-Launch Marketing Enginehttps://www.thebrandbeat.com/news/jiffy-lube-berk-wasserman-suzanne-clerkin-revives-sonic-duo-tj-pete-campaignhttps://www.thebrandbeat.com/news/jiffy-lube-berk-wasserman-suzanne-clerkin-revives-sonic-duo-tj-pete-campaignBerk Wasserman, Executive Creative Director at BarkleyOKRP, and Suzanne Clerkin, Chief Marketing Officer of Jiffy Lube International, used fan speculation, nostalgia, and staged "sightings" to build campaign momentum.Sat, 30 May 2026 04:03:09 GMTCreative Scripps Networks Treats Its Social Voice as a Vital Layer of the Entertainment Brand Playbookhttps://www.thebrandbeat.com/news/comment-section-fan-to-fan-brand-voice-marlie-kelleher-scripps-networkshttps://www.thebrandbeat.com/news/comment-section-fan-to-fan-brand-voice-marlie-kelleher-scripps-networksScripps Networks' Marlie Kelleher, Director of Brand Strategy, Entertainment, explains how fan-to-fan conversation drives ION's voice, growth, and talent strategy.Fri, 29 May 2026 15:09:22 GMTCreative Brands Win New Demographics By Pinpointing And Participating In Cultural Blank Spacehttps://www.thebrandbeat.com/news/brand-growth-through-community-engagement-valerie-vacante-collabscohttps://www.thebrandbeat.com/news/brand-growth-through-community-engagement-valerie-vacante-collabscoCollabsco Founder Valerie Vacante explains how brands grow new demographics by finding cultural white space, entering as participants, and rewarding communities inside the spaces they love.Tue, 26 May 2026 19:41:51 GMTAI & Technology Perspective, Alignment, And Grit: How Challenger Brands Turn Big Ideas Into Cultural Momentumhttps://www.thebrandbeat.com/news/challenger-brand-three-part-system-brian-reid-digitashttps://www.thebrandbeat.com/news/challenger-brand-three-part-system-brian-reid-digitasBrian Reid, VP Group Director of Brand Strategy at Digitas North America, says challenger thinking is less about size than the discipline to stay specific.Tue, 26 May 2026 18:02:40 GMTLeadership From L’Oréal To KitchenAid To Disney, Priyanka Rathore Turns Cross-Category Range Into A Marketing Advantagehttps://www.thebrandbeat.com/news/priyanka-rathore-disney-marketing-career-diversityhttps://www.thebrandbeat.com/news/priyanka-rathore-disney-marketing-career-diversityPriyanka Rathore, Senior Manager of Marketing Strategy at The Walt Disney Company, views career movement across industries as a way to build broader marketing perspective.Tue, 26 May 2026 18:02:40 GMTLeadership Why Emotional Brand-Building Is The Most Underrated Commercial Lever Right Nowhttps://www.thebrandbeat.com/news/natasha-berthiaume-beyond-the-norm-brand-differentiation-irlhttps://www.thebrandbeat.com/news/natasha-berthiaume-beyond-the-norm-brand-differentiation-irlBrand and Marketing Consultant at Beyond the Norm, Natasha Berthiaume, on why the brands that build emotional resonance, not just reach, are the ones that earn lasting commercial advantage, and how to measure the impact of brand in a way that speaks to the boardroom.Tue, 26 May 2026 18:02:40 GMTLeadership As AI Floods the Market With Mediocre Content, Brands That Create Cultural Moments Build Equityhttps://www.thebrandbeat.com/news/brand-strategy-cultural-impact-natalia-saraeva-branticahttps://www.thebrandbeat.com/news/brand-strategy-cultural-impact-natalia-saraeva-branticaBrantica Founder Natalia Saraeva details why restraint, creative trust, and cultural contribution separate enduring brands from reactive ones in an AI-flooded market.Mon, 25 May 2026 15:54:55 GMTCreative Cannes Spotlight: Inside L'Oréal Paris, Peugeot, and Magnum's 2026 Activationshttps://www.thebrandbeat.com/news/cannes-festival-2026-brand-strategieshttps://www.thebrandbeat.com/news/cannes-festival-2026-brand-strategiesFrom L'Oréal Paris's 29-year partnership to Magnum's beachfront summer launches, three brands are turning the Festival de Cannes into a multi-month creative platform.Mon, 25 May 2026 15:54:55 GMTIndustry News Formula 1’s Biggest Sponsorship Opportunity Is Hiding In Its High-Performing Women Fanshttps://www.thebrandbeat.com/news/shauna-wu-formula-1-sponsorship-opportunities-high-earning-womenhttps://www.thebrandbeat.com/news/shauna-wu-formula-1-sponsorship-opportunities-high-earning-womenShauna Wu, founder of The Shauna Wu Project, says brands who may not realize their core customers are already F1 fans are missing a huge commercial opportunity.Mon, 25 May 2026 15:54:55 GMTLeadership Dove Reclaims Trust By Trading Polished Ads for Unrefined OOH And Raw Consumer Candorhttps://www.thebrandbeat.com/news/radical-transparency-ooh-marketing-emily-barfoot-dovehttps://www.thebrandbeat.com/news/radical-transparency-ooh-marketing-emily-barfoot-doveEmily Barfoot, Head of Dove U.S. Beauty and Wellbeing, explains how the brand used unfiltered Reddit reviews and raw OOH placements to bridge the beauty trust gap and validate product claims through radical honesty.Mon, 25 May 2026 15:54:55 GMTCreative Creative Leaders Are No Longer Building Campaigns. They’re Building Brand Universes.https://www.thebrandbeat.com/news/santi-lucero-creative-leadership-brand-universeshttps://www.thebrandbeat.com/news/santi-lucero-creative-leadership-brand-universesSamy Alliance Global CCO Santi Lucero on why the brands keeping pace are designing brand universes instead of approving campaigns, and what the shift demands of creative leaders.Mon, 25 May 2026 15:54:55 GMTCreative Digital Out-of-Home Lets Smaller Budgets Deliver Big, Surprising Momentshttps://www.thebrandbeat.com/news/rick-king-jfk-library-ooh-marketing-insightshttps://www.thebrandbeat.com/news/rick-king-jfk-library-ooh-marketing-insightsRick King, Consultant and former Head of Marketing at the John F. Kennedy Presidential Library, shows how digital out-of-home expands access to high-impact media.Mon, 25 May 2026 15:54:55 GMTIndustry News Hellmann’s Built A Met Gala Moment Without Being On The Guest Listhttps://www.thebrandbeat.com/news/arielle-vandenberg-hellmanns-experiential-marketinghttps://www.thebrandbeat.com/news/arielle-vandenberg-hellmanns-experiential-marketingLove Island USA host Arielle Vandenberg brought personality and unpredictability to Hellmann’s Met Gala perimeter strategy.Mon, 25 May 2026 15:54:55 GMTCreative Creator Marketing Is Evolving, But Has The Measurement Stack Caught Up?https://www.thebrandbeat.com/news/jennifer-quigley-jones-digital-voices-mmm-measurement-gaphttps://www.thebrandbeat.com/news/jennifer-quigley-jones-digital-voices-mmm-measurement-gapJennifer Quigley-Jones of Digital Voices on why the fastest-growing channel in marketing is missing from 80% of MMMs, and what the brands closing the gap are doing differently.Mon, 25 May 2026 15:54:55 GMTMeasurement How Vibe.co Turned Out-Of-Home Into Street-Level ABMhttps://www.thebrandbeat.com/news/romain-marsal-vibe-co-ooh-abm-billboard-strategyhttps://www.thebrandbeat.com/news/romain-marsal-vibe-co-ooh-abm-billboard-strategyRomain Marsal, VP of Growth and Marketing at Vibe.co, on how he made the first branding investment in billboards using market density data, ABM logic, and performance measurement.Mon, 25 May 2026 15:54:55 GMTLeadership Sports Properties That Invest In The In-Between Turn Fan Interest Into Revenuehttps://www.thebrandbeat.com/news/michael-porter-strategies-sports-marketing-off-seasonhttps://www.thebrandbeat.com/news/michael-porter-strategies-sports-marketing-off-seasonMichael Porter, Marketing Consultant and Director at Porter Wills, makes the case that the quiet weeks between events are where fan loyalty and ticket revenue are actually won.Mon, 25 May 2026 15:54:55 GMTCreative Are Direct Supply Contracts And Quality KPIs The Real Fix For Programmatic Opacity?https://www.thebrandbeat.com/news/programmatic-opacity-direct-contracts-adam-benaroya-kenvuehttps://www.thebrandbeat.com/news/programmatic-opacity-direct-contracts-adam-benaroya-kenvueAdam Benaroya, a marketing expert with more than 17 years in global media, breaks down the structural incentives behind opaque programmatic buying and how marketers can push back.Mon, 25 May 2026 15:54:55 GMTMeasurement AI Can Produce The Creative, But Consumers Still Want The Human Versionhttps://www.thebrandbeat.com/news/ai-generated-ads-consumer-trust-greg-shumchenia-kindershttps://www.thebrandbeat.com/news/ai-generated-ads-consumer-trust-greg-shumchenia-kindersGreg Shumchenia, VP of Brand Strategy at Kinder’s, is examining how AI-generated advertising may reshape consumer trust and long-term brand equity.Mon, 25 May 2026 15:54:55 GMTCreative Inside Spot & Tango's $3.5 Million Bet On Brand In Its First Major OOH Campaignhttps://www.thebrandbeat.com/news/dtc-brands-shift-to-ooh-spot-tango-leadshttps://www.thebrandbeat.com/news/dtc-brands-shift-to-ooh-spot-tango-leadsA look at Spot & Tango's first major above-the-line push, why it's happening now, and what it says about the broader DTC move toward brand-building in 2026.Mon, 25 May 2026 15:54:55 GMTIndustry News Avocados From Mexico Sees Cinco de Mayo As A Growth Opportunity Rooted In Cultural Alignmenthttps://www.thebrandbeat.com/news/avocados-from-mexico-targets-cinco-de-mayo-growth-alvaro-luquehttps://www.thebrandbeat.com/news/avocados-from-mexico-targets-cinco-de-mayo-growth-alvaro-luqueAlvaro Luque, President and CEO of Avocados From Mexico, is using cultural alignment to expand avocado consumption occasions.Mon, 25 May 2026 15:54:55 GMTIndustry News Toshiba's Marketing SVP Sees The Marketing Org Chart Holding People And AI Agents Togetherhttps://www.thebrandbeat.com/news/ai-operating-layer-marketing-org-chart-trish-nettleship-toshibahttps://www.thebrandbeat.com/news/ai-operating-layer-marketing-org-chart-trish-nettleship-toshibaTrish Nettleship, SVP of Marketing at Toshiba Global Commerce Solutions, makes the case for treating AI as a foundational operating layer and rebuilding the org chart around it.Mon, 25 May 2026 15:54:55 GMTAI & Technology Forget the Florals. This Year's Standout Mother's Day Campaigns Are Doing Something Different.https://www.thebrandbeat.com/news/brands-redefine-mothers-day-marketing-2026https://www.thebrandbeat.com/news/brands-redefine-mothers-day-marketing-2026From Coach's experiential pop-up to L'Oréal's identity-first messaging, the strongest Mother's Day campaigns of 2026 are skipping the templated playbook for something with more staying power.Mon, 25 May 2026 15:54:55 GMTIndustry News As Programmatic OOH Platforms Consolidate, Flexibility Is Driving More Tech-Agnostic Approacheshttps://www.thebrandbeat.com/news/alex-grieves-billups-programmatic-dooh-strategyhttps://www.thebrandbeat.com/news/alex-grieves-billups-programmatic-dooh-strategyAlex Grieves, Global Head of Programmatic at billups, is applying a tech-agnostic approach to programmatic out-of-home.Mon, 25 May 2026 15:54:55 GMTMeasurement How To Combat AI Content Overload With Cultural Fluency In Localized Campaignshttps://www.thebrandbeat.com/news/adobe-flavia-yanase-ai-localization-challengeshttps://www.thebrandbeat.com/news/adobe-flavia-yanase-ai-localization-challengesFlavia Yanase, Adobe's Head of Content Operations JAPAC, says AI accelerates volume but lacks the regional intelligence that makes campaigns actually land.Mon, 25 May 2026 15:54:55 GMTAI & Technology Summer 2026 Has Brands Going All In On Sustained Presencehttps://www.thebrandbeat.com/news/summer-2026-advertising-campaigns-oohhttps://www.thebrandbeat.com/news/summer-2026-advertising-campaigns-oohThe 2026 World Cup is anchoring the most brand-heavy summer in years, and the early campaigns tell a clear story: sustained presence, contextual creative, and a major role for OOH.Mon, 25 May 2026 15:54:55 GMTIndustry News Claude Design And Google AI Max Are Changing How Marketing Teams Create And Converthttps://www.thebrandbeat.com/news/anthropic-google-ai-advancements-marketinghttps://www.thebrandbeat.com/news/anthropic-google-ai-advancements-marketingAnthropic's Claude Design and Google's migration of Dynamic Search Ads to AI Max point to a broader shift in how AI is reshaping creative production and paid search infrastructure.Mon, 25 May 2026 15:54:55 GMTAI & Technology AI Is Rewriting The Economics Of Brand Safety And Programmatic Buyinghttps://www.thebrandbeat.com/news/advertisers-rethink-keyword-blocking-ai-toolshttps://www.thebrandbeat.com/news/advertisers-rethink-keyword-blocking-ai-toolsSteven Widman, Vice President of Strategic Development at GameLift Media, believes outdated keyword blocklists are limiting reach, inflating CPMs, and hurting publisher economics.Thu, 21 May 2026 16:07:34 GMTAI & Technology Pure Leaf's Brick Partnership Pairs Product and Habit to Support Everyday Focushttps://www.thebrandbeat.com/news/pure-leaf-partners-with-brick-zach-harris-jordan-chileshttps://www.thebrandbeat.com/news/pure-leaf-partners-with-brick-zach-harris-jordan-chilesZach Harris, Vice President and General Manager of the Pepsi Lipton Partnership for North America, is extending Pure Leaf into physical focus routines through its Brick collaboration.Wed, 29 Apr 2026 02:48:00 GMTIndustry News How Kraft Heinz Is Reworking The Sponsorship Playbook Around Brand IP And Live Momentshttps://www.thebrandbeat.com/news/kraft-heinz-marketing-strategy-sports-culture-todd-kaplanhttps://www.thebrandbeat.com/news/kraft-heinz-marketing-strategy-sports-culture-todd-kaplanTodd Kaplan, Chief Marketing Officer, North America at The Kraft Heinz Company, is using brand IP to build real-time fan experiences.Wed, 29 Apr 2026 02:48:00 GMTCreative From The Streets Of London To Bars Across America: Three OOH Campaigns Built for the Momenthttps://www.thebrandbeat.com/news/ooh-advertising-strategies-vivobarefoot-modelo-spotifyhttps://www.thebrandbeat.com/news/ooh-advertising-strategies-vivobarefoot-modelo-spotifyRecent work from Vivobarefoot, Modelo, and Spotify demonstrates how brands are using OOH and physical activations to sharpen positioning, extend multichannel campaigns, and bring product stories into real-world spaces.Wed, 29 Apr 2026 02:48:00 GMTIndustry News Last Week's Moves: Dr. Squatch Casts Megan Fox, Netflix's Ad Biz Doubles, Ammunition Invests In The Next Genhttps://www.thebrandbeat.com/news/marketing-moves-dr-squatch-netflix-ammunitionhttps://www.thebrandbeat.com/news/marketing-moves-dr-squatch-netflix-ammunitionLast week, a men's grooming brand chose world-building over traditional ad fatigue, a streaming giant shared its ad revenue, and an independent agency deepened its investment in university-level talent.Wed, 29 Apr 2026 02:48:00 GMTIndustry News Is Europe's Sports Sponsorship Divide Leaving Money on the Table?https://www.thebrandbeat.com/news/europe-sponsorship-approach-execution-marco-raggi-42racing-sahttps://www.thebrandbeat.com/news/europe-sponsorship-approach-execution-marco-raggi-42racing-saMarco Raggi, Business Development Director at 42 Racing SA, says partnerships only deliver when brands set targets upfront, activate properly and track performance throughout.Tue, 28 Apr 2026 18:22:58 GMTIndustry News Brands Are Misreading a Fractured Consumer Market, Costing Them Long-Term Growthhttps://www.thebrandbeat.com/news/thomas-thompson-havas-edge-e-shaped-economy-brand-equityhttps://www.thebrandbeat.com/news/thomas-thompson-havas-edge-e-shaped-economy-brand-equityThomas J. Thompson, Chief Economist at Havas Edge, explains how defaulting to price cuts and short-term tactics in an E-shaped market quietly erodes brand equity and future demand.Thu, 23 Apr 2026 15:54:41 GMTMeasurement Dentsu Creative Turned a Wine Cork Into a Bookable Billboard for Visit Portugalhttps://www.thebrandbeat.com/news/lourenco-thomaz-dentsu-visit-portugal-innovative-tourism-strategyhttps://www.thebrandbeat.com/news/lourenco-thomaz-dentsu-visit-portugal-innovative-tourism-strategyDentsu CCO Lourenço Thomaz on how a tap of a wine cork is drawing travelers to Portugal's overlooked interior, one poem at a time.Thu, 23 Apr 2026 15:54:41 GMTIndustry News The New Sponsorship Play Is Access To Fan Data, With Legal Setting The Ruleshttps://www.thebrandbeat.com/news/saverio-campanale-legally-athletic-legal-frameworks-sports-sponsorship-dealshttps://www.thebrandbeat.com/news/saverio-campanale-legally-athletic-legal-frameworks-sports-sponsorship-dealsSaverio Campanale, Senior Legal and Commercial Counsel at Legally Athletic, is helping brands navigate data-driven sponsorship agreements.Thu, 23 Apr 2026 15:54:41 GMTIndustry News Phone-Free Is the New Front Row: Inside Pinterest's Coachella Bet On Going Analoghttps://www.thebrandbeat.com/news/pinterest-coachella-2026-phone-free-activationhttps://www.thebrandbeat.com/news/pinterest-coachella-2026-phone-free-activationPinterest's phone-free Coachella activation signals a growing shift in how brands are thinking about digital engagement: sometimes the smartest play is encouraging people to log off.Thu, 23 Apr 2026 15:54:41 GMTIndustry News From The Fairway To The Pitch: What Masters Week OOH Data Means For World Cup Advertisershttps://www.thebrandbeat.com/news/ooh-advertising-masters-world-cup-preparationhttps://www.thebrandbeat.com/news/ooh-advertising-masters-world-cup-preparationAs the Masters wraps another record week in Augusta, the tournament offers a real-time case study in how out-of-home advertising performs around major sporting events, with the FIFA World Cup just weeks away.Thu, 23 Apr 2026 15:54:41 GMTIndustry News Chips Ahoy! Is Evolving A Legacy Brand Through Product-Led Campaigns Built for Screen Timehttps://www.thebrandbeat.com/news/chips-ahoy-three-flavor-drop-summer-of-soccer-mili-laddhahttps://www.thebrandbeat.com/news/chips-ahoy-three-flavor-drop-summer-of-soccer-mili-laddhaMili Laddha, Senior Director of Marketing for Chips Ahoy!, is linking product, culture, and distribution into one pipeline.Thu, 23 Apr 2026 15:54:41 GMTIndustry News In a Fragmented Media World, Brand Mascots Are Becoming the Throughlinehttps://www.thebrandbeat.com/news/brand-mascots-evolving-strategy-entertainment-culturehttps://www.thebrandbeat.com/news/brand-mascots-evolving-strategy-entertainment-cultureFrom Netflix integrations to first-ever character debuts, brands are investing in mascots as long-term strategic assets, and the results are making the case for character-led marketing in 2026.Thu, 23 Apr 2026 15:54:41 GMTIndustry News Last Week's Marketing Moves: On Taps Spike Jonze, Always Alpha Enters Tennis, and Pfizer Brings AI Search In-Househttps://www.thebrandbeat.com/news/brands-rethink-marketing-strategies-ai-investmenthttps://www.thebrandbeat.com/news/brands-rethink-marketing-strategies-ai-investmentIn the latest marketing news, creative ambition gets more cinematic, women's sports infrastructure keeps attracting investment, and the race to control brand visibility in AI search is moving inside the building.Thu, 23 Apr 2026 15:54:41 GMTIndustry News OOH is Driving Real Revenue as the Measurement Gap Starts to Closehttps://www.thebrandbeat.com/news/ooh-advertising-business-impact-greg-wise-onescreen-aihttps://www.thebrandbeat.com/news/ooh-advertising-business-impact-greg-wise-onescreen-aiGreg Wise of OneScreen.ai explains how marketers can build the internal case for OOH by tying campaigns to branded search, pipeline acceleration, and revenue.Thu, 23 Apr 2026 15:54:41 GMTIndustry News For Tech Brands, Formula 1 Is Evolving Into A Full-Funnel Commercial Systemhttps://www.thebrandbeat.com/news/formula-one-sponsorships-drive-tech-brand-growth-julie-xiuhttps://www.thebrandbeat.com/news/formula-one-sponsorships-drive-tech-brand-growth-julie-xiuGlobal Brand and Sports Partnership Leader Julie Xiu is helping tech brands turn F1 sponsorships into revenue-generating systems.Thu, 23 Apr 2026 15:54:41 GMTIndustry News DOOH Expands Across Participation, Creative, and Interactive Layershttps://www.thebrandbeat.com/news/dooh-expands-programmatic-creative-interactivehttps://www.thebrandbeat.com/news/dooh-expands-programmatic-creative-interactiveNew developments across participation, creative, and interactive formats are expanding how DOOH fits into modern campaigns.Thu, 23 Apr 2026 15:54:41 GMTIndustry News Consistency Makes OOH a Memory Engine, Not a Line Itemhttps://www.thebrandbeat.com/news/andrew-tindall-system1-ooh-strategy-buildinghttps://www.thebrandbeat.com/news/andrew-tindall-system1-ooh-strategy-buildingAndrew Tindall, Chief Growth Officer at System1, is pushing brands to use OOH as a memory-building channel rather than a performance tool.Wed, 15 Apr 2026 15:22:28 GMTMeasurement Blue Buffalo Turns Tax Season Timing Into A Conversion Enginehttps://www.thebrandbeat.com/news/blue-buffalo-dog-tax-credit-sweepstakes-nicole-ayershttps://www.thebrandbeat.com/news/blue-buffalo-dog-tax-credit-sweepstakes-nicole-ayersNicole Ayers, Business Unit Director for Pet at General Mills, is turning tax season into a conversion engine for Blue Buffalo.Mon, 13 Apr 2026 05:49:26 GMTIndustry News Hearts On Autopilot: What YouTube's Latest Creator Tools Signal for Brandshttps://www.thebrandbeat.com/news/youtube-automates-creator-engagement-2026https://www.thebrandbeat.com/news/youtube-automates-creator-engagement-2026YouTube is giving creators new tools to engage at scale, raising fresh questions about where efficiency ends and authenticity begins.Mon, 13 Apr 2026 05:49:26 GMTAI & Technology Blueair Structures Its Sports Strategy Around Layered, Purpose-Built Partnershipshttps://www.thebrandbeat.com/news/blueair-innovative-sports-partnerships-lara-kerbajhttps://www.thebrandbeat.com/news/blueair-innovative-sports-partnerships-lara-kerbajLara Kerbaj, Chief Marketing & Growth Officer at Blueair, is building a layered sports strategy that balances authenticity and scale.Mon, 13 Apr 2026 05:49:26 GMTIndustry News Physical and Digital Collide In Experiential OOH, Unlocking Emotion, Culture, and ROIhttps://www.thebrandbeat.com/news/experiential-ooh-emotion-roi-siobhan-hardacrehttps://www.thebrandbeat.com/news/experiential-ooh-emotion-roi-siobhan-hardacreSiobhan Hardacre, Marketing Consultant and Cultural Translator at Moment & Meaning Consulting, says experiential campaigns work when audiences actively engage, turning viewers into participants and driving measurable results.Mon, 13 Apr 2026 05:49:26 GMTCreative You Can't Prompt This: Why Brands Are Making 'No AI' A Headlinehttps://www.thebrandbeat.com/news/transparency-in-marketing-no-ai-disclosures-risehttps://www.thebrandbeat.com/news/transparency-in-marketing-no-ai-disclosures-riseAs consumer skepticism toward AI-generated content grows, a wave of brands is making "no AI" pledges central to their marketing, turning transparency into a competitive advantage.Mon, 13 Apr 2026 05:49:26 GMTAI & Technology OOH's Next Phase is Rooted In Emotion, Surprise, and the Delight of the Momenthttps://www.thebrandbeat.com/news/brands-experiential-marketing-emotional-impact-emma-digiammarino-xdagencyhttps://www.thebrandbeat.com/news/brands-experiential-marketing-emotional-impact-emma-digiammarino-xdagencyEmma DiGiammarino, Senior Strategist at XD Agency, says brands succeed when they design moments that engage senses, evoke emotion, and transform fleeting attention into meaningful experiences.Mon, 13 Apr 2026 05:49:26 GMTCreative Creator-Led Marketing Works When Brands Stop Treating It Like Legacy Advertisinghttps://www.thebrandbeat.com/news/b2b-strategies-creators-trust-sara-rezaee-edelmanhttps://www.thebrandbeat.com/news/b2b-strategies-creators-trust-sara-rezaee-edelmanSara Rezaee, Head of Creator Marketing North America at Edelman, says creators are the CEOs of their own brands, and involving them early lets companies learn directly from the community and make stronger decisions.Mon, 13 Apr 2026 05:49:26 GMTCreative When AI Makes Everything Look Good, Creative Work Wins On Tension and Truthhttps://www.thebrandbeat.com/news/guan-hin-tay-one-club-for-creativity-ai-automationhttps://www.thebrandbeat.com/news/guan-hin-tay-one-club-for-creativity-ai-automationGuan Hin Tay, APAC Regional Director at The One Club for Creativity, argues that as AI commoditizes perfection, brands must lean into human flaws to stand out.Mon, 13 Apr 2026 05:49:26 GMTCreative Inside Last Week’s Marketing Moves: Lateral’s OOH Debut, PubMatic’s Indie Push, and Another AI Planning Toolhttps://www.thebrandbeat.com/news/marketing-trends-lateral-OOH-pubmatic-basis-AIhttps://www.thebrandbeat.com/news/marketing-trends-lateral-OOH-pubmatic-basis-AIBrands, agencies, and platforms are all making adjustments to how audiences are defined, campaigns are executed, and work moves from plan to launch.Mon, 13 Apr 2026 05:49:26 GMTIndustry News High-Growth Brands Turn to AI As a Listening Engine, Not a Content Machinehttps://www.thebrandbeat.com/news/brendan-hufford-growth-sprints-ai-customer-insightshttps://www.thebrandbeat.com/news/brendan-hufford-growth-sprints-ai-customer-insightsBrendan Hufford, Head of Marketing at Growth Sprints, explains how to use generative AI for deeper customer insights instead of producing run-of-the-mill content.Mon, 13 Apr 2026 05:49:26 GMTAI & Technology Lowe’s Shifts Home Improvement Messaging For Next-Gen Homebuyershttps://www.thebrandbeat.com/news/lowes-redefines-home-improvement-kyle-mccarthy-brian-edenhttps://www.thebrandbeat.com/news/lowes-redefines-home-improvement-kyle-mccarthy-brian-edenHow Kyle McCarthy, VP and CCO at Lowe’s, and Brian Eden of Dentsu Creative, are grounding the brand's new campaign in real customer behavior and positioning Lowe’s as a brand aligned with how people want to live.Mon, 13 Apr 2026 05:49:26 GMTIndustry News Newell Brands Shrinks Its Portfolio, Uses Real World Behavior Signals To Guide Innovationhttps://www.thebrandbeat.com/news/expo-portfolio-innovation-growth-kris-malkoski-newell-brandshttps://www.thebrandbeat.com/news/expo-portfolio-innovation-growth-kris-malkoski-newell-brandsKris Malkoski, CEO of Learning & Development at Newell Brands, explains how observing the way people use surfaces, spaces, and everyday objects drives product innovation across a portfolio that includes EXPO, Sharpie, and Elmer's.Mon, 13 Apr 2026 05:49:26 GMTCreative INFINITI Turns Its QX65 Grand Central Reveal Into A Scalable Omnichannel Launch Enginehttps://www.thebrandbeat.com/news/infiniti-qx65-launch-strategy-grand-central-eric-ledieuhttps://www.thebrandbeat.com/news/infiniti-qx65-launch-strategy-grand-central-eric-ledieuEric Ledieu, Vice President of INFINITI Americas, is aligning brand theater, celebrity reach, and retail execution in the QX65 launch.Mon, 13 Apr 2026 05:49:26 GMTIndustry News Brands Put Fans In The Designer Seat As Co-Creation and Transparent AI Power Modern Experienceshttps://www.thebrandbeat.com/news/fan-first-co-creation-transparent-ai-valerie-vacante-dentsuhttps://www.thebrandbeat.com/news/fan-first-co-creation-transparent-ai-valerie-vacante-dentsuVal Vacante, Managing Partner at Collabsco, builds fan-first brand experiences through hands-on co-creation, kidult nostalgia, and radically honest AI.Mon, 13 Apr 2026 05:49:26 GMTCreative Last Week’s Marketing Moves: Yahoo Mail’s AI Push, Unilever’s Creator Strategy, And Meta’s Legal Pressurehttps://www.thebrandbeat.com/news/yahoo-mail-unilever-meta-marketing-moveshttps://www.thebrandbeat.com/news/yahoo-mail-unilever-meta-marketing-movesThis week highlights how brands are adapting to new tools, more structured creator strategies, and increased scrutiny around platform design.Mon, 13 Apr 2026 05:49:26 GMTIndustry News Women’s Sports Advertising Is Turning Momentum Into Measurable Performancehttps://www.thebrandbeat.com/news/womens-sports-advertising-strategies-successhttps://www.thebrandbeat.com/news/womens-sports-advertising-strategies-successWomen’s sports is emerging as a high-performing environment, with data pointing to stronger engagement and more effective media outcomes.Mon, 13 Apr 2026 05:49:26 GMTIndustry News How Jeep Built A Comedy-Led Platform To Stand Out In Family Vehicle Marketinghttps://www.thebrandbeat.com/news/iliza-shlesinger-jeep-grand-wagoneer-ad-campaign-bob-broderdorf-olivier-francoishttps://www.thebrandbeat.com/news/iliza-shlesinger-jeep-grand-wagoneer-ad-campaign-bob-broderdorf-olivier-francoisOlivier Francois, Global Chief Marketing Officer of Stellantis and CEO of FIAT, and Bob Broderdorf, CEO of Jeep, are scaling a comedy-led strategy to differentiate in a crowded category.Mon, 13 Apr 2026 05:49:26 GMTIndustry News SXSW 2026: A Shift Toward More Intentional Brand Experienceshttps://www.thebrandbeat.com/news/sxsw-2026-creator-strategy-brand-activationshttps://www.thebrandbeat.com/news/sxsw-2026-creator-strategy-brand-activationsFrom Netflix to Rivian, SXSW 2026 highlighted how brands are rethinking experiences to drive deeper engagement and lasting impact.Mon, 13 Apr 2026 05:49:26 GMTIndustry News CTV and OOH Unlock Meaningful Reach as Search-Driven Discovery Loses Reliabilityhttps://www.thebrandbeat.com/news/johnny-oneill-videoelephant-ctv-ooh-hybrid-channelshttps://www.thebrandbeat.com/news/johnny-oneill-videoelephant-ctv-ooh-hybrid-channelsIn the face of declining search traffic, publishers are searching for a new strategy. Johnny O'Neill, VP of Customer Success at VideoElephant, explains how to leverage CTV and out-of-home channels to engage audiences and future-proof brands.Mon, 13 Apr 2026 05:49:26 GMTAI & Technology This Week's Marketing Moves: Hotels.com’s Refresh, INNOCEAN’s Expansion, and PubMatic’s AI Testhttps://www.thebrandbeat.com/news/marketing-moves-hotelscom-innocean-pubmatichttps://www.thebrandbeat.com/news/marketing-moves-hotelscom-innocean-pubmaticFrom brand storytelling to AI-run media buying, this week’s updates show how marketing is evolving across creative, production, and execution.Mon, 13 Apr 2026 05:49:26 GMTIndustry News March Madness Marketing Plays: Familiar Faces, Fresh Angles, And Fan Truthshttps://www.thebrandbeat.com/news/live-sports-advertising-value-march-madnesshttps://www.thebrandbeat.com/news/live-sports-advertising-value-march-madnessMarch Madness is one of the last places brands can still reach massive audiences all at once. This year’s ads show how marketers are using that moment to connect through culture, storytelling, and fan insight.Mon, 13 Apr 2026 05:49:26 GMTIndustry News Inside ChatGPT’s Ad Test: Intent-Led Discovery, Limited Scale, and the Cost of Early Accesshttps://www.thebrandbeat.com/news/openai-tests-ads-chatgpt-ai-driven-advertisinghttps://www.thebrandbeat.com/news/openai-tests-ads-chatgpt-ai-driven-advertisingChatGPT’s ad rollout is slow by design. Three insights show how this new environment is taking shape.Mon, 13 Apr 2026 05:49:26 GMTIndustry News Sprite Builds A Single Global Platform to Connect Innovation, Culture, And Experiencehttps://www.thebrandbeat.com/news/sprite-global-platform-its-that-fresh-oana-vladhttps://www.thebrandbeat.com/news/sprite-global-platform-its-that-fresh-oana-vladOana Vlad, Vice President of Global Brand Strategy for Sprite at The Coca-Cola Company, is translating cultural signals into product innovation and brand expression.Mon, 13 Apr 2026 05:49:26 GMTIndustry News Creator Marketing’s Next Phase: TikTok Partnerships, Performance Creative, and Platform Controlhttps://www.thebrandbeat.com/news/creator-marketing-tiktok-agency-partner-qyouhttps://www.thebrandbeat.com/news/creator-marketing-tiktok-agency-partner-qyouCreator marketing is becoming more structured, measurable, and platform-driven. Here are three shifts reshaping how advertisers approach it.Mon, 13 Apr 2026 05:49:26 GMTIndustry News Planet Fitness Expands Accessible Wellness Through Data-Driven March Madness Strategyhttps://www.thebrandbeat.com/news/planet-fitness-recovery-march-madness-jamie-medeiroshttps://www.thebrandbeat.com/news/planet-fitness-recovery-march-madness-jamie-medeirosJamie Medeiros, CBO at Planet Fitness, on how a sports science insight and member-driven R&D are quietly reshaping what a value brand can credibly offer.Mon, 13 Apr 2026 05:49:26 GMTLeadership Brands Hit The Red Carpet: L’Oréal, Burger King, And Disney Stand Out At The Oscarshttps://www.thebrandbeat.com/news/loreal-burger-king-disney-standout-oscars-adshttps://www.thebrandbeat.com/news/loreal-burger-king-disney-standout-oscars-adsBrands used the Oscars broadcast to debut new campaigns and collaborations across fashion, fast food, and travel. Here are three ads that stood out.Mon, 13 Apr 2026 05:49:26 GMTIndustry News Marketing Moves to Watch: A Fast-Food Meme War, A Production Push, and Audio-First Advertisinghttps://www.thebrandbeat.com/news/marketing-moves-mcdonalds-rethink-mens-wearhousehttps://www.thebrandbeat.com/news/marketing-moves-mcdonalds-rethink-mens-wearhouseA viral fast-food moment, a strategic agency hire, and a digital audio experiment show how brands and agencies are adapting to culture, production demands, and new media channels.Mon, 13 Apr 2026 05:49:26 GMTIndustry News Credible Creators and Unexpected Brand Content Lead the Next Wave of Audience Trusthttps://www.thebrandbeat.com/news/brand-trust-authenticity-marketing-michelle-blaser-pollinatrhttps://www.thebrandbeat.com/news/brand-trust-authenticity-marketing-michelle-blaser-pollinatrMichelle Blaser, Founder of The Pollinatr, makes the case that in a world of scaled content, genuine personality is a brand's strongest asset.Mon, 13 Apr 2026 05:49:26 GMTCreative As Automation Accelerates the Sea of Sameness, the Biggest Risk to Brands is Blending Inhttps://www.thebrandbeat.com/news/ai-automation-brand-risk-rodd-chant-parlorhttps://www.thebrandbeat.com/news/ai-automation-brand-risk-rodd-chant-parlorPARLOR Executive Creative Director Rodd Chant says human-led creativity and strategic oversight are crucial to standing out and avoiding costly mistakes.Mon, 13 Apr 2026 05:49:26 GMTAI & Technology Uber’s IrishXit Taps St. Patrick's Day Nightlife With Timely OOH Ride Cueshttps://www.thebrandbeat.com/news/uber-ooh-advertising-irishxit-marisa-siegel-zack-roif-ana-montoyahttps://www.thebrandbeat.com/news/uber-ooh-advertising-irishxit-marisa-siegel-zack-roif-ana-montoyaUber's Marisa Siegel, Director and Head of US & Canada Growth & Engagement Consumer Marketing joined forces with Mother's Zack Roif, Creative Director and Ana Montoya, Strategist to create the IrishXit campaign.Mon, 13 Apr 2026 05:49:26 GMTIndustry News Brands Convert Short-Lived Viral Moments Into Lasting Customer Growth With Agile Marketinghttps://www.thebrandbeat.com/news/syed-abdul-haye-viral-marketing-strategyhttps://www.thebrandbeat.com/news/syed-abdul-haye-viral-marketing-strategySyed Abdul Haye, Brand Consultant, says viral marketing runs on a 48- to 72-hour attention window, and brands win when agile teams are ready to amplify momentum before it fades.Mon, 13 Apr 2026 05:49:26 GMTLeadership Programmatic Advertising’s Next Chapter Runs On Smarter Stacks, Connected Channels, and AIhttps://www.thebrandbeat.com/news/programmatic-advertising-evolution-cross-channel-aihttps://www.thebrandbeat.com/news/programmatic-advertising-evolution-cross-channel-aiProgrammatic advertising is entering a new phase as marketers streamline their tech stacks, connect channels, and adopt AI-powered workflows.Mon, 13 Apr 2026 05:49:26 GMTAI & Technology Ally Financial’s 'Impact Over Assets' Playbook Signals A New Era In Women’s Sports Marketinghttps://www.thebrandbeat.com/news/ally-financial-impact-over-assets-bridget-sponskyhttps://www.thebrandbeat.com/news/ally-financial-impact-over-assets-bridget-sponskyBridget Sponsky, Executive Director of Brand, Sponsorship and Creative Marketing at Ally Financial, believes brands must actively help shape the women’s sports ecosystem.Mon, 13 Apr 2026 05:49:26 GMTIndustry News Streaming’s Next Power Shift: What Netflix’s Warner Pursuit Reveals for Advertisershttps://www.thebrandbeat.com/news/streaming-industry-consolidation-netflix-warner-broshttps://www.thebrandbeat.com/news/streaming-industry-consolidation-netflix-warner-brosStreaming consolidation is heating up. Netflix’s Warner ambitions and a major production merger signal how the race for content scale could reshape advertising opportunities.Mon, 13 Apr 2026 05:49:26 GMTIndustry News Burger King President Turns Viral Phone Experiment Into A Nationwide Customer Collabhttps://www.thebrandbeat.com/news/burger-king-phone-number-campaign-tom-curtishttps://www.thebrandbeat.com/news/burger-king-phone-number-campaign-tom-curtisTom Curtis, President of Burger King for the US and Canada, is turning thousands of customer calls into real-time feedback for the brand.Mon, 13 Apr 2026 05:49:26 GMTIndustry News This Week’s Marketing Moves: Huggies’ Luxury Test, Horizon's AI Cuts, BrandPilot's SearchIQ Launchhttps://www.thebrandbeat.com/news/marketing-moves-huggies-horizon-brandpilothttps://www.thebrandbeat.com/news/marketing-moves-huggies-horizon-brandpilotA high-stakes diaper stunt, an AI-driven agency restructuring, and a new tool for tracking brand visibility in generative search highlight how marketers are adapting to a changing digital landscape.Mon, 13 Apr 2026 05:49:26 GMTIndustry News Lights, Camera, Branding: How Ford, Heineken, and Tecovas Are Turning Ads Into Filmshttps://www.thebrandbeat.com/news/branded-entertainment-shapes-future-advertisinghttps://www.thebrandbeat.com/news/branded-entertainment-shapes-future-advertisingBrands are increasingly turning to documentary-style storytelling. Campaigns from Ford, Heineken, and Tecovas show how advertising is starting to look more like filmmaking.Mon, 13 Apr 2026 05:49:26 GMTIndustry News How New Brands Like TAST!EZ Hack Awareness By Embedding Organically Into Consumers' At-Home Ritualshttps://www.thebrandbeat.com/news/tastez-tabletop-gaming-brand-building-roderik-nuyens-mccain-foodshttps://www.thebrandbeat.com/news/tastez-tabletop-gaming-brand-building-roderik-nuyens-mccain-foodsRoderik Nuyens, Director of Marketing for North America Retail, Snacking at McCain Foods, explains how TAST!EZ used community insights and product design to turn game night into a brand moment.Mon, 16 Mar 2026 14:30:30 GMTIndustry News CVS Pharmacy Invests in US Soccer and NWSL to Turn Local Fields Into Community Health Hubshttps://www.thebrandbeat.com/news/cvs-soccer-partnerships-community-health-erin-condonhttps://www.thebrandbeat.com/news/cvs-soccer-partnerships-community-health-erin-condonErin Condon, Chief Marketing Officer of CVS Pharmacy, explains how the company's partnerships move beyond traditional sponsorship by investing in local fields, grassroots programming, and community activations tied to the brand's health mission.Mon, 09 Mar 2026 23:07:59 GMTCreative This Week's Marketing Moves: Ford’s F1 Return, Kantar’s Fifty5Blue Rebrand, and Luma’s Creative AI Pushhttps://www.thebrandbeat.com/news/brandbeat-marketing-moves-030626https://www.thebrandbeat.com/news/brandbeat-marketing-moves-030626Ford’s streaming-first F1 campaign, Kantar’s shift to Fifty5Blue, and Luma’s AI-powered creative system show how marketing is evolving across campaigns, data, and technology.Mon, 09 Mar 2026 21:10:11 GMTIndustry News Brands Rethink Olympic Partnership Model, Moving From Prestige to Performancehttps://www.thebrandbeat.com/news/olympics-2026-brand-performance-modelhttps://www.thebrandbeat.com/news/olympics-2026-brand-performance-modelMilano Cortina 2026 shows how brands are turning Olympic partnerships into measurable growth platforms built on preparation, culture, and full-funnel impact.Mon, 09 Mar 2026 21:10:11 GMTMeasurement How Conversational AI Forces Brands to Go Multi-Channel and Compete Beyond Clickshttps://www.thebrandbeat.com/news/ai-discovery-brand-expertise-adobe-doug-wyatthttps://www.thebrandbeat.com/news/ai-discovery-brand-expertise-adobe-doug-wyattDoug Wyatt, Sr. Director of Americas Media at Adobe, explains why brands win AI search by acting like experts and designing content ecosystems that shape real-time answers.Fri, 06 Mar 2026 21:42:44 GMTAI & Technology Atlassian Marketing Leader Says Focused Expert Voices Strengthen Trust and Discoverabilityhttps://www.thebrandbeat.com/news/human-centered-marketing-aeo-trust-signals-ashley-faus-atlassianhttps://www.thebrandbeat.com/news/human-centered-marketing-aeo-trust-signals-ashley-faus-atlassianAshley Faus, Head of Lifecycle Marketing at Atlassian, explains why companies build more credibility through internal experts with genuine domain authority than through executive voices or traditional employee advocacy.Fri, 06 Mar 2026 19:44:30 GMTMeasurement AI Ads Push Brands Toward Sharper Messaging and More Creative Audience Targetinghttps://www.thebrandbeat.com/news/ai-advertising-experimentation-risks-basha-colemanhttps://www.thebrandbeat.com/news/ai-advertising-experimentation-risks-basha-colemanBasha Coleman, Consultant at Basha Coleman Consulting, LLC, says brands navigating AI advertising need to experiment strategically, deliver precise messaging, and maintain audience confidence in an unpredictable market.Thu, 05 Mar 2026 18:25:12 GMTAI & Technology How Challenger Brands Are Using 'Ambush' OOH Activations to Compete At Major Eventshttps://www.thebrandbeat.com/news/ooh-ambush-marketing-joss-roulet-billupshttps://www.thebrandbeat.com/news/ooh-ambush-marketing-joss-roulet-billupsBillups’ Joss Roulet explains how creative, digitally amplified activations turn small out-of-home placements into massive cultural impact.Tue, 03 Mar 2026 21:25:11 GMTLeadership How AI Search is Pushing Paid Media Toward Tighter Trust-Building Across All Formatshttps://www.thebrandbeat.com/news/advertising-in-chatgpt-era-mariana-nasreddine-dachttps://www.thebrandbeat.com/news/advertising-in-chatgpt-era-mariana-nasreddine-dacMariana Nasreddine, Director of Digital Media at DAC, explains how AI search is rewriting paid media strategy and what brands must do to stay visible.Fri, 27 Feb 2026 15:58:30 GMTLeadership Stellantis' Olympic Fleet Offered a Rolling Showroom for Italian National Pridehttps://www.thebrandbeat.com/news/stellantis-cmo-olivier-francois-milan-olympics-playbookhttps://www.thebrandbeat.com/news/stellantis-cmo-olivier-francois-milan-olympics-playbookOlivier Francois, CEO of FIAT and Global Chief Marketing Officer of Stellantis, explains how deploying five Italian brands across the 2026 Milan-Cortina Winter Olympics functions as both a patriotic statement and a product launch platform.Wed, 25 Feb 2026 20:50:22 GMTIndustry News How Tech Giants Drive Year-Round Value Through Customer-Centric Marketinghttps://www.thebrandbeat.com/news/super-bowl-marketing-strategy-workday-lana-chanhttps://www.thebrandbeat.com/news/super-bowl-marketing-strategy-workday-lana-chanLana Chan, Senior Marketing Manager at Workday, shows how brands turn a Super Bowl moment into lasting influence through sustained storytelling, authentic fits, and human-led AI.Wed, 25 Feb 2026 20:50:22 GMTCreative Major Cultural Moments Test AI Creativity as Brands Lean On Storytelling for Trusthttps://www.thebrandbeat.com/news/cultural-moments-ai-trust-idil-cakim-iris-flexhttps://www.thebrandbeat.com/news/cultural-moments-ai-trust-idil-cakim-iris-flexIdil Cakim, Founder and CEO of Iris Flex, explains why AI may transform creative production, but trust and storytelling still define whether brands win in major cultural moments.Wed, 25 Feb 2026 20:50:22 GMTLeadership StreetEasy Turns OOH Subway Presence Into Measurable Marketplace Momentumhttps://www.thebrandbeat.com/news/ooh-infrastructure-bridget-sullivan-sam-mccluskey-tom-hall-streeteasyhttps://www.thebrandbeat.com/news/ooh-infrastructure-bridget-sullivan-sam-mccluskey-tom-hall-streeteasyBridget Sullivan, Director of Integrated Marketing at StreetEasy, and Creative Directors Sam McCluskey and Tom Hall of Mother explain how sustained NYC subway dominance.Wed, 25 Feb 2026 20:50:22 GMTCreative Super Bowl Ads Delivered Reach At Scale. Now, Marketers Must Prove Measurable Impacthttps://www.thebrandbeat.com/news/super-bowl-advertising-strategy-d3-marketing-benjamin-de-castrohttps://www.thebrandbeat.com/news/super-bowl-advertising-strategy-d3-marketing-benjamin-de-castroBenjamin De Castro of D3 Marketing explains how bold, culturally aware creative and strategic risk-taking help brands break through in high-stakes advertising moments like the Super Bowl.Wed, 25 Feb 2026 20:50:22 GMTMeasurement Rising Super Bowl Prices Push Brands Toward Multi-Week Media Strategy to Maximize Returnhttps://www.thebrandbeat.com/news/super-bowl-ad-multi-week-strategy-david-richard-big-fish-prhttps://www.thebrandbeat.com/news/super-bowl-ad-multi-week-strategy-david-richard-big-fish-prDavid Richard, Founder and CEO of BIG FISH PR, explains why the real return on Super Bowl ads comes from earned media strategies that extend a single moment into weeks of cultural conversation.Wed, 25 Feb 2026 20:50:22 GMTMeasurement Why 'Strategic Restraint' is Often the Key to Winning Long-Term Brand Value in Crowded Cultural Momentshttps://www.thebrandbeat.com/news/organic-content-brand-value-christina-frantom-mercedes-benzhttps://www.thebrandbeat.com/news/organic-content-brand-value-christina-frantom-mercedes-benzChristina Frantom, Internal Communications Lead at Mercedes-Benz U.S. International, Inc., explains why building an agile, diverse team prepares brands to act on trends in a smart and authentic way.Wed, 25 Feb 2026 20:50:22 GMTLeadership Fox’s Daytona 500 Sellout Proves Less Is More in Sports Broadcastinghttps://www.thebrandbeat.com/news/fox-daytona-500-ad-sellout-scarcity-strategyhttps://www.thebrandbeat.com/news/fox-daytona-500-ad-sellout-scarcity-strategyFox Sports sells out its Daytona 500 ad inventory early, leveraging a new NASCAR media rights deal to create scarcity and drive higher demand.Wed, 25 Feb 2026 20:50:22 GMTIndustry News From Alien Musicals to Front-Yard Stunts, 2026 Super Bowl Creative Moves Off Screenhttps://www.thebrandbeat.com/news/super-bowl-ooh-experiential-winshttps://www.thebrandbeat.com/news/super-bowl-ooh-experiential-winsIn 2026, the Super Bowl isn’t just about commercials. Brands like Levi's, Skittles, and Avocados from Mexico win attention through experiences, culture, and real-world moments.Wed, 25 Feb 2026 20:50:22 GMTCreative Agencies Trade Pitch Decks For Speed As Rapid Testing Replaces Long Planning Cycleshttps://www.thebrandbeat.com/news/agency-pitch-deck-obsolete-john-geletkahttps://www.thebrandbeat.com/news/agency-pitch-deck-obsolete-john-geletkaAs clients grow weary of glossy slide decks and buzzwords, John Geletka, Founder of Geletka+, points to speed and adaptability as the new agency advantage.Wed, 25 Feb 2026 20:50:22 GMTMeasurement Anthropic Takes a Super Bowl Dig at Ad-Supported AIhttps://www.thebrandbeat.com/news/anthropic-super-bowl-ad-claude-ad-free-aihttps://www.thebrandbeat.com/news/anthropic-super-bowl-ad-claude-ad-free-aiAnthropic uses a Super Bowl ad to announce its AI assistant, Claude, will remain ad-free.Wed, 25 Feb 2026 20:50:22 GMTAI & Technology Don Julio Benches Super Bowl Ad for Social Media Playhttps://www.thebrandbeat.com/news/don-julio-digital-campaign-super-bowl-lxhttps://www.thebrandbeat.com/news/don-julio-digital-campaign-super-bowl-lxTequila Don Julio skips a traditional Super Bowl TV ad to launch a digital-first campaign aimed at celebrating Latino game day culture.Wed, 25 Feb 2026 20:50:22 GMTIndustry News Cloudflare: Google's 'Crawler Monopoly' Is Stacking the Deck in AIhttps://www.thebrandbeat.com/news/cloudflare-google-crawler-advantage-ai-racehttps://www.thebrandbeat.com/news/cloudflare-google-crawler-advantage-ai-raceCloudflare claims Google's dual-purpose web crawler forces publishers to provide free AI training data, giving it an unfair advantage in the AI race.Wed, 25 Feb 2026 20:50:22 GMTIndustry News OpenAI Reportedly Sets a $200,000 Minimum for ChatGPT Ad Betahttps://www.thebrandbeat.com/news/openai-launches-chatgpt-ad-beta-200k-minimumhttps://www.thebrandbeat.com/news/openai-launches-chatgpt-ad-beta-200k-minimumOpenAI launches a beta ad program for ChatGPT, requiring a minimum commitment of $200,000 from advertisers to monetize its user base.Wed, 25 Feb 2026 20:50:22 GMTIndustry News NBCUniversal Treats the Olympics Like a Marvel Movie with Ensemble Cast of Influencer-Hostshttps://www.thebrandbeat.com/news/nbcuniversal-olympics-strategy-targets-gen-zhttps://www.thebrandbeat.com/news/nbcuniversal-olympics-strategy-targets-gen-zNBCUniversal is overhauling its broadcast strategy for the Milan Cortina 2026 Winter Olympics.Wed, 25 Feb 2026 20:50:22 GMTIndustry News WPP Folds Hogarth Into New AI-Powered Production Gianthttps://www.thebrandbeat.com/news/wpp-consolidates-hogarth-into-ai-production-gianthttps://www.thebrandbeat.com/news/wpp-consolidates-hogarth-into-ai-production-giantWPP consolidates its global production units into a new entity called WPP Production.Wed, 25 Feb 2026 20:50:22 GMTIndustry News Netflix Goes All-In on Ads to Cement Streaming Dominance, Ad Revenue Tops $3Bhttps://www.thebrandbeat.com/news/netflix-3b-ad-revenue-warner-bros-acquisitionhttps://www.thebrandbeat.com/news/netflix-3b-ad-revenue-warner-bros-acquisitionNetflix amends its offer for Warner Bros. Discovery to an $83 billion all-cash deal, aiming to acquire assets like HBO and DC Comics.Wed, 25 Feb 2026 20:50:22 GMTIndustry News Cadillac's Reveals First F1 Car Livery, Matching Branding With Performance Camoflagehttps://www.thebrandbeat.com/news/cadillac-unveils-f1-shakedown-livery-2026https://www.thebrandbeat.com/news/cadillac-unveils-f1-shakedown-livery-2026Cadillac's new Formula 1 team reveals a temporary "shakedown" livery designed to conceal its aerodynamic secrets ahead of its 2026 debut.Wed, 25 Feb 2026 20:50:22 GMTIndustry News Super Bowl Advertisers Run Multi-Week Marathon of 'Teasers' to Foreshadow Game Day Adshttps://www.thebrandbeat.com/news/super-bowl-advertisers-shift-to-teaser-strategyhttps://www.thebrandbeat.com/news/super-bowl-advertisers-shift-to-teaser-strategySuper Bowl advertisers are ditching the traditional ad surprise for multi-week teaser campaigns to maximize their investment of up to $8 million per spot.Wed, 25 Feb 2026 20:50:22 GMTIndustry News TikTok Spins Off U.S. Operations to Dodge Government Banhttps://www.thebrandbeat.com/news/tiktok-usds-joint-venture-formedhttps://www.thebrandbeat.com/news/tiktok-usds-joint-venture-formedTikTok creates a new U.S.-controlled joint venture to manage its American operations, a move designed to sidestep a potential government ban.Wed, 25 Feb 2026 20:50:22 GMTIndustry News Jeep Bets Big on X Games As First Multi-Year Presenting Partnerhttps://www.thebrandbeat.com/news/jeep-expands-x-games-partnership-reverse-sales-declinehttps://www.thebrandbeat.com/news/jeep-expands-x-games-partnership-reverse-sales-declineJeep expands its partnership with the X Games to become its first-ever presenting partner, aiming to reverse a multi-year sales decline.Wed, 25 Feb 2026 20:50:22 GMTIndustry News Duolingo Skips the $8M Super Bowl Ad to Teach Fans Bad Bunny Lyricshttps://www.thebrandbeat.com/news/duolingo-bad-bunny-101-super-bowl-campaignhttps://www.thebrandbeat.com/news/duolingo-bad-bunny-101-super-bowl-campaignDuolingo launches a "Bad Bunny 101" campaign, skipping a costly Super Bowl ad to teach fans Spanish for the artist's halftime show.Wed, 25 Feb 2026 20:50:22 GMTIndustry News 2026 Olympics Spondor Honda Puts Its Wind Tunnel to Work for Team USA's Olympic Pushhttps://www.thebrandbeat.com/news/honda-wind-tunnel-team-usa-olympic-pushhttps://www.thebrandbeat.com/news/honda-wind-tunnel-team-usa-olympic-pushHonda becomes the Official Automotive Partner of Team USA, using its wind tunnel to provide engineering support for the bobsled team.Wed, 25 Feb 2026 20:50:22 GMTIndustry News OpenAI's Ad Pivot Signals To The Market: Engineers First, Sales Laterhttps://www.thebrandbeat.com/news/openai-ad-pivot-engineers-first-sales-laterhttps://www.thebrandbeat.com/news/openai-ad-pivot-engineers-first-sales-laterOpenAI confirms it is introducing ads to ChatGPT, a move to monetize its massive user base and cover high operational costs.Wed, 25 Feb 2026 20:50:22 GMTIndustry News How Agency M&A is Shifting As Many Buyers Reward Margin Discipline Over Topline Growthhttps://www.thebrandbeat.com/news/agency-ma-profitability-ai-efficiency-lori-murphreehttps://www.thebrandbeat.com/news/agency-ma-profitability-ai-efficiency-lori-murphreeEvalla Advisors Founder and Managing Partner Lori Murphree breaks down how margin discipline, AI efficiency, and preparation now separate premium agency deals from stalled ones.Wed, 25 Feb 2026 20:50:22 GMTMeasurement Brands Tap Into Fandom as Generative AI Reshapes Expectations for Cultural Fluencyhttps://www.thebrandbeat.com/news/brand-connection-through-fandom-michelle-edelman-petermayerhttps://www.thebrandbeat.com/news/brand-connection-through-fandom-michelle-edelman-petermayerMichelle Edelman, CEO and Chief Strategy Officer at PETERMAYER, shares why fandoms reward brands that show up with understanding, restraint, and real cultural credibility.Wed, 25 Feb 2026 20:50:22 GMTLeadership Entertainment Becomes The Baseline For Brands Competing For Attention In Social Feedshttps://www.thebrandbeat.com/news/why-advertising-must-entertain-sol-betesh-fallen-mediahttps://www.thebrandbeat.com/news/why-advertising-must-entertain-sol-betesh-fallen-mediaAs social feeds turn into media ecosystems, Sol Betesh, Co-Founder and CEO at Fallen Media, explains what it takes for brands to earn attention instead of losing it.Wed, 25 Feb 2026 20:50:22 GMTCreative How Challenger Brands With Limited Budgets Can Outperform Incumbents With Deep Pocketshttps://www.thebrandbeat.com/news/specificity-beats-spend-marketing-strategy-darren-goode-sellerxhttps://www.thebrandbeat.com/news/specificity-beats-spend-marketing-strategy-darren-goode-sellerxDarren Goode, Chief Revenue Officer at Society Brands, on how challenger brands approach growth by authentically engaging and mobilizing their audiences.Mon, 26 Jan 2026 17:09:36 GMTCreative Brand Relevance Replaces Reach As The Primary Metric In 2026 Creator Marketinghttps://www.thebrandbeat.com/news/brian-salzman-rq-relevance-metric-creator-economyhttps://www.thebrandbeat.com/news/brian-salzman-rq-relevance-metric-creator-economyFor brands in 2026, relevance is the new reach. Brian Salzman, CEO of RQ, unpacks his framework for speed, tonality, and values to deliver results in the creator economy.Thu, 22 Jan 2026 20:55:05 GMTMeasurement Google DeepMind, Outfront Reimagine OOH Advertising As A Living Creative System Across NYChttps://www.thebrandbeat.com/news/dynamic-ooh-google-imagine-if-rogier-vijverberg-superheroeshttps://www.thebrandbeat.com/news/dynamic-ooh-google-imagine-if-rogier-vijverberg-superheroesRogier Vijverberg, Co-Founder and CCO of SUPERHEROES, shows how Google DeepMind and Outfront’s NYC campaign treated out-of-home as a living system where constant change keeps people looking up.Fri, 16 Jan 2026 20:03:53 GMTCreative Samsung's New Spatial Signage Ditches 3D Glasses, Wins CES Awardhttps://www.thebrandbeat.com/news/samsung-unveils-glasses-free-3d-signage-enterprise-ces-2026https://www.thebrandbeat.com/news/samsung-unveils-glasses-free-3d-signage-enterprise-ces-2026Samsung introduces its 85-inch Spatial Signage at CES 2026, a glasses-free 3D screen aimed at commercial venues like retail and museums.Mon, 12 Jan 2026 15:50:54 GMTAI & Technology JCDecaux Inks 8-Year Deal to Turn Helsinki’s Metro into a Digital Ad Networkhttps://www.thebrandbeat.com/news/jcdecaux-helsinki-metro-digital-ad-networkhttps://www.thebrandbeat.com/news/jcdecaux-helsinki-metro-digital-ad-networkJCDecaux signs an 8-year deal to replace all static ads in the Helsinki and Espoo metro systems with a digital screen network.Tue, 06 Jan 2026 22:13:08 GMTIndustry News Amazon Rewires Its Ad Business With New AI-Powered Command Centerhttps://www.thebrandbeat.com/news/amazon-consolidates-ad-platforms-with-ai-command-centerhttps://www.thebrandbeat.com/news/amazon-consolidates-ad-platforms-with-ai-command-centerAmazon consolidates its ad platforms into a single, AI-powered command center called Campaign Manager to simplify ad buying.Tue, 06 Jan 2026 22:13:08 GMTAI & Technology Snapchat Trades Ephemeral Roots for Public Chatshttps://www.thebrandbeat.com/news/snapchat-shifts-focus-public-topic-chatshttps://www.thebrandbeat.com/news/snapchat-shifts-focus-public-topic-chatsSnapchat launches "Topic Chats" for public conversations, a strategic pivot from its private messaging focus aimed at boosting community engagement.Wed, 10 Dec 2025 21:45:09 GMTIndustry News How AdTech's Efficiency Drive Often Overlooks Valuable Niche Audienceshttps://www.thebrandbeat.com/news/alexis-hochleutner-ad-tech-scale-qualtyhttps://www.thebrandbeat.com/news/alexis-hochleutner-ad-tech-scale-qualtyAd tech expert Alexis Hochleutner explains how the industry's focus on scale costs engagement. Discover why a "flight to quality" is essential for brands.Wed, 10 Dec 2025 21:45:09 GMTMeasurement At Advertising Week, Partnership Is the New Competitive Advantage for Creative Marketinghttps://www.thebrandbeat.com/news/ad-week-ai-creative-economy-authenticity-suzanne-darmory-the-agncyhttps://www.thebrandbeat.com/news/ad-week-ai-creative-economy-authenticity-suzanne-darmory-the-agncySuzanne Darmory, President & CMO of The AGNCY, explains how Adweek positioned partnership as the new currency for brand authenticity in the age of AI.Wed, 10 Dec 2025 21:45:09 GMTLeadership Advertising Week Confronts AI's Dual Edge As Strategists Push For Authentic Human Connectionhttps://www.thebrandbeat.com/news/victoria-jervis-cosmo5-ai-authenticity-advertising-weekhttps://www.thebrandbeat.com/news/victoria-jervis-cosmo5-ai-authenticity-advertising-weekAt Advertising Week, Cosmo5's Victoria Jervis reveals how to balance AI automation with human authenticity. Learn her strategy to amplify connection & win in a noisy ad world.Wed, 10 Dec 2025 21:45:09 GMTAI & Technology TikTok’s New ‘Foundry’ Program Targets Startup Ad Dollarshttps://www.thebrandbeat.com/news/tiktok-foundry-accelerator-aims-at-startup-advertisinghttps://www.thebrandbeat.com/news/tiktok-foundry-accelerator-aims-at-startup-advertisingTikTok launches its "Foundry" accelerator program to attract ad spending from venture capital and private equity-backed startups.Wed, 10 Dec 2025 21:45:09 GMTIndustry News Is ChatGPT's New Personal Shopping Tool an Existential Threat to Online Retail?https://www.thebrandbeat.com/news/openai-launches-chatgpt-shopping-research-toolhttps://www.thebrandbeat.com/news/openai-launches-chatgpt-shopping-research-toolOpenAI introduces a new shopping research tool in ChatGPT that generates personalized buyer's guides for users.Wed, 10 Dec 2025 21:45:09 GMTAI & Technology Advertising Week Panels Agree, AI Is Here to Reawaken Creativityhttps://www.thebrandbeat.com/news/karisa-schroeder-mediaradar-advertising-week-ai-creativityhttps://www.thebrandbeat.com/news/karisa-schroeder-mediaradar-advertising-week-ai-creativityKarisa Schroeder, Director of Product Marketing at MediaRadar, on AI creativity.Tue, 25 Nov 2025 20:07:53 GMTCreative How One Global Campaign Analyst from Visa is Bringing B2C Lessons to B2B Spacehttps://www.thebrandbeat.com/news/akhila-penumaka-visa-b2b-audience-b2c-lessonshttps://www.thebrandbeat.com/news/akhila-penumaka-visa-b2b-audience-b2c-lessonsAkhila Penumaka, a Global Digital Campaign Analyst at Visa, on connecting with any audience through emotion in B2B or B2C.Tue, 25 Nov 2025 13:24:40 GMTCreative For Peter Piper Pizza's CMO, AI Copilot Elevates Brand Missionhttps://www.thebrandbeat.com/news/genaro-perez-diaz-peter-piper-pizza-ai-copilothttps://www.thebrandbeat.com/news/genaro-perez-diaz-peter-piper-pizza-ai-copilotPeter Piper Pizza's CMO explains how to balance AI's speed with human connection, using AI as a copilot to amplify brand authenticity, not replace it.Mon, 24 Nov 2025 22:13:06 GMTAI & Technology PepsiCo's New Look Is a Bet You'll See Beyond the Sodahttps://www.thebrandbeat.com/news/pepsico-rebrands-to-highlight-diversified-portfoliohttps://www.thebrandbeat.com/news/pepsico-rebrands-to-highlight-diversified-portfolioPepsiCo unveils its first corporate rebranding in nearly 25 years to shift its public identity from a soda maker to a diversified food and beverage company.Mon, 24 Nov 2025 17:30:53 GMTIndustry News Meta Wins Antitrust Case, Judge Rules It's Not a Monopolyhttps://www.thebrandbeat.com/news/meta-wins-antitrust-case-not-a-monopolyhttps://www.thebrandbeat.com/news/meta-wins-antitrust-case-not-a-monopolyMeta wins its antitrust case against the FTC, with a federal judge ruling it is not a monopoly and can retain ownership of Instagram and WhatsApp.Wed, 19 Nov 2025 07:20:14 GMTIndustry News Programmatic’s Broken Promise Spurs a New Wave of Full-Stack Ad Tech Modelshttps://www.thebrandbeat.com/news/johnathan-barnes-ad-tech-evolution-aihttps://www.thebrandbeat.com/news/johnathan-barnes-ad-tech-evolution-aiJohnathan Barnes, Founder and CEO of Population Science, says ad tech is moving past old divisions as AI powers a more direct, accountable future.Wed, 19 Nov 2025 07:20:14 GMTMeasurement AdTech Vet on Balancing AI Impact with Need for Authenticity, Connectionhttps://www.thebrandbeat.com/news/shannon-rudd-ai-publishing-playbookhttps://www.thebrandbeat.com/news/shannon-rudd-ai-publishing-playbookAd tech vet Shannon Rudd on AI's impact. Learn how publishers protect revenue and build authentic connections in an increasingly commoditized digital world.Thu, 06 Nov 2025 03:18:53 GMTLeadership At Advertising Week, Ipsos Exec Says Empathy is Marketing's Next Competitive Edgehttps://www.thebrandbeat.com/news/manny-flores-ipsos-ai-empathy-advertising-weekhttps://www.thebrandbeat.com/news/manny-flores-ipsos-ai-empathy-advertising-weekIpsos EVP Manny Flores shares Advertising Week insights: AI efficiency creates empathy as marketing's next competitive edge, driving authentic brand growth.Thu, 06 Nov 2025 03:18:53 GMTLeadership AI Upends the Marketing Funnel as Brands Compete for Machine-Led Discoveryhttps://www.thebrandbeat.com/news/sylvie-schnaier-marketing-discoverability-ai-erahttps://www.thebrandbeat.com/news/sylvie-schnaier-marketing-discoverability-ai-eraSylvie Schnaier, Fractional Head of Marketing and former Senior Director at Johnson & Johnson, explains how brands can get seen by machines.Thu, 06 Nov 2025 03:18:53 GMTAI & Technology Clear Channel’s New Playbook: Go U.S.-Only, Kill Debthttps://www.thebrandbeat.com/news/clear-channel-us-strategy-debt-reductionhttps://www.thebrandbeat.com/news/clear-channel-us-strategy-debt-reductionClear Channel Outdoor unveiled a new U.S.-focused strategy after selling its international businesses, aiming to simplify operations and reduce debt.Thu, 06 Nov 2025 03:18:53 GMTIndustry News Uber Bets on Attention, Not Just Views, to Prove Ad Valuehttps://www.thebrandbeat.com/news/uber-advertising-attention-metric-adelaide-kantarhttps://www.thebrandbeat.com/news/uber-advertising-attention-metric-adelaide-kantarUber Advertising partners with Adelaide and Kantar to launch a proprietary ad measurement framework designed to prove ad effectiveness beyond simple views.Thu, 06 Nov 2025 03:18:53 GMTMeasurement TikTok Taps IAS to Clean Up Ads on Its Pangle Networkhttps://www.thebrandbeat.com/news/tiktok-ias-partnership-enhances-pangle-ad-safetyhttps://www.thebrandbeat.com/news/tiktok-ias-partnership-enhances-pangle-ad-safetyTikTok is integrating Integral Ad Science's (IAS) measurement tools into its Pangle ad network to offer marketers third-party brand safety verification.Thu, 06 Nov 2025 03:18:53 GMTMeasurement Google's Holiday 100 Reveals Top Gifts and Raises Eyebrowshttps://www.thebrandbeat.com/news/google-holiday-100-gift-guide-2025https://www.thebrandbeat.com/news/google-holiday-100-gift-guide-2025Google releases its annual "Holiday 100" guide, a data-driven list of top gifts based on rising U.S. search trends.Thu, 06 Nov 2025 02:55:18 GMTIndustry News Jeep Bets Gets Provocative to Sell Its Repositioned Grand Wagoneerhttps://www.thebrandbeat.com/news/jeep-grand-wagoneer-ad-campaignhttps://www.thebrandbeat.com/news/jeep-grand-wagoneer-ad-campaignJeep launches a risqué ad campaign for its 2026 Grand Wagoneer to support a major price cut and strategic repositioning of the vehicle.Thu, 06 Nov 2025 02:55:18 GMTCreative OpenAI is Officially Building an Ad Platform for ChatGPThttps://www.thebrandbeat.com/news/openai-builds-ad-platform-chatgpthttps://www.thebrandbeat.com/news/openai-builds-ad-platform-chatgptOpenAI confirms it is building an in-house advertising platform for ChatGPT, a strategic move to monetize its 700 million weekly users.Thu, 06 Nov 2025 02:55:18 GMTAI & Technology OUTFRONT Taps AWS to Drag Billboard Ads Into the AI Erahttps://www.thebrandbeat.com/news/outfront-partners-aws-ai-billboard-advertisinghttps://www.thebrandbeat.com/news/outfront-partners-aws-ai-billboard-advertisingOUTFRONT Media partners with AWS and MadConnect to launch an AI-powered platform that automates the planning, buying, and measurement of billboard ads.Thu, 06 Nov 2025 02:55:18 GMTIndustry News JCDecaux Cements Grip on Norway’s Transit Ad Markethttps://www.thebrandbeat.com/news/jcdecaux-extends-norway-transit-ad-contracthttps://www.thebrandbeat.com/news/jcdecaux-extends-norway-transit-ad-contractJCDecaux extends its exclusive advertising contract for Norway's national train system, solidifying its dominance in the country's transit media market.Thu, 06 Nov 2025 02:55:18 GMTIndustry News Mubadala Explores Takeover of Debt-Laden Clear Channel Outdoorhttps://www.thebrandbeat.com/news/mubadala-explores-clear-channel-outdoor-acquisitionhttps://www.thebrandbeat.com/news/mubadala-explores-clear-channel-outdoor-acquisitionAbu Dhabi’s Mubadala Capital is exploring an acquisition of Clear Channel Outdoor as the advertising giant struggles with a $6.4 billion debt load.Wed, 05 Nov 2025 21:43:34 GMTIndustry News AdsGency lands $12M to replace human ad agencies with AI agentshttps://www.thebrandbeat.com/news/adsgency-raises-12m-to-replace-human-ad-agencieshttps://www.thebrandbeat.com/news/adsgency-raises-12m-to-replace-human-ad-agenciesSan Francisco startup AdsGency raises $12 million in seed funding to build an autonomous AI platform designed to replace traditional ad agencies.Wed, 05 Nov 2025 21:43:34 GMTAI & Technology EU Accuses Meta and TikTok of Breaching Landmark Tech Lawhttps://www.thebrandbeat.com/news/eu-accuses-meta-tiktok-breach-digital-services-acthttps://www.thebrandbeat.com/news/eu-accuses-meta-tiktok-breach-digital-services-actThe European Commission preliminarily finds Meta and TikTok in breach of the Digital Services Act for illegally restricting researcher access to public data.Wed, 05 Nov 2025 21:43:34 GMTIndustry News Holiday Ad Spend Rewrites the Advertising Playbookhttps://www.thebrandbeat.com/news/holiday-creep-rewrites-advertising-strategyhttps://www.thebrandbeat.com/news/holiday-creep-rewrites-advertising-strategyAdvertisers are shifting holiday campaigns to as early as August, driven by financially anxious consumers who now start shopping months in advance.Wed, 05 Nov 2025 21:43:34 GMTIndustry News Lucid Swaps the Red Carpet for the Hardwood with NBA Starshttps://www.thebrandbeat.com/news/lucid-partners-nba-stars-expand-ev-marketinghttps://www.thebrandbeat.com/news/lucid-partners-nba-stars-expand-ev-marketingLucid Motors partners with New York Knicks stars Jalen Brunson and Josh Hart to expand its marketing into professional sports and culture.Wed, 05 Nov 2025 21:43:34 GMTCreative Coca-Cola Doubles Down on Another AI Holiday Ad Following Last Year's Creative Backlashhttps://www.thebrandbeat.com/news/coca-cola-ai-holiday-ad-campaign-2025https://www.thebrandbeat.com/news/coca-cola-ai-holiday-ad-campaign-2025Coca-Cola launches a new AI-generated holiday ad for 2025, a year after its first attempt sparked creative backlash for its "uncanny valley" aesthetic.Wed, 05 Nov 2025 21:43:34 GMTCreative