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AdsGency lands $12M to replace human ad agencies with AI agents
San Francisco startup AdsGency raises $12 million in seed funding to build an autonomous AI platform designed to replace traditional ad agencies.
Key Points
- San Francisco startup AdsGency raises $12 million in seed funding to build an autonomous AI platform designed to replace traditional ad agencies.
- The company's platform uses AI agents to automate the entire marketing workflow, from strategy and creative generation to media buying and optimization.
- AdsGency claims early client Mobvoi increased its profit by more than 10x after switching from a traditional agency, prompting a tenfold budget increase.
AdsGency, a San Francisco startup, has raised $12 million in seed funding to build an "agentic ad agency" that uses autonomous AI to automate the entire marketing workflow. The platform is designed to replace the traditional, multi-layered agency model with a single, intelligent system, aiming to increase speed and improve return on ad spend.
The agency-in-a-box: The company’s platform automates the entire marketing playbook, from strategy and creative generation to media buying and optimization. Instead of brands juggling multiple software tools and teams, AdsGency proposes a unified system to upend the patchwork of human overhead that makes advertising expensive and slow.
Connecting the puzzle: The vision is ambitious, taking aim at the sprawling $400 billion market for digital ad agencies. AdsGency was founded by Bolbi Liu, who previously built ad systems at AWS and DiDi, according to a report from MediaPost. Her premise is that a beautiful ad is useless if the underlying strategy is flawed, stating that the platform was built to "connect the pieces of the puzzle" for advertisers.
The 10x results: The company is touting impressive early customer metrics, claiming client Mobvoi increased its profit by more than 10x after moving on from its traditional agency. Mobvoi's CMO, Michael Wang, said the results were so "incredible" that the company increased its ad budget on the platform tenfold after just three months.
If successful, AdsGency's model represents a fundamental change for the advertising industry, potentially shifting the role of human professionals away from manual execution and towards higher-level strategy, creative oversight, and managing the AI systems themselves.
The push for automation is happening alongside a broader industry demand for accountability, with new platforms emerging to measure performance in the growing Connected TV space. As these new systems emerge, the industry is also debating how to classify them, with some experts questioning whether they meet all the technical requirements of a true Customer Data Platform.
