Industry News

Tracking the pulse of brand marketing—from shifts in consumer behavior and emerging media channels to the economic and cultural trends shaping the global advertising landscape.

The New Sponsorship Play Is Access To Fan Data, With Legal Setting The Rules

Is Europe's Sports Sponsorship Divide Leaving Money on the Table?

Phone-Free Is the New Front Row: Inside Pinterest's Coachella Bet On Going Analog

Chips Ahoy! Is Evolving A Legacy Brand Through Product-Led Campaigns Built for Screen Time

From The Fairway To The Pitch: What Masters Week OOH Data Means For World Cup Advertisers

In a Fragmented Media World, Brand Mascots Are Becoming the Throughline

OOH is Driving Real Revenue as the Measurement Gap Starts to Close

Last Week's Marketing Moves: On Taps Spike Jonze, Always Alpha Enters Tennis, and Pfizer Brings AI Search In-House

For Tech Brands, Formula 1 Is Evolving Into A Full-Funnel Commercial System

DOOH Expands Across Participation, Creative, and Interactive Layers

Blue Buffalo Turns Tax Season Timing Into A Conversion Engine

Blueair Structures Its Sports Strategy Around Layered, Purpose-Built Partnerships

Inside Last Week’s Marketing Moves: Lateral’s OOH Debut, PubMatic’s Indie Push, and Another AI Planning Tool

Lowe’s Shifts Home Improvement Messaging For Next-Gen Homebuyers

INFINITI Turns Its QX65 Grand Central Reveal Into A Scalable Omnichannel Launch Engine

Last Week’s Marketing Moves: Yahoo Mail’s AI Push, Unilever’s Creator Strategy, And Meta’s Legal Pressure

How Jeep Built A Comedy-Led Platform To Stand Out In Family Vehicle Marketing

Women’s Sports Advertising Is Turning Momentum Into Measurable Performance

SXSW 2026: A Shift Toward More Intentional Brand Experiences

This Week's Marketing Moves: Hotels.com’s Refresh, INNOCEAN’s Expansion, and PubMatic’s AI Test

March Madness Marketing Plays: Familiar Faces, Fresh Angles, And Fan Truths

Sprite Builds A Single Global Platform to Connect Innovation, Culture, And Experience

Inside ChatGPT’s Ad Test: Intent-Led Discovery, Limited Scale, and the Cost of Early Access

Creator Marketing’s Next Phase: TikTok Partnerships, Performance Creative, and Platform Control

Brands Hit The Red Carpet: L’Oréal, Burger King, And Disney Stand Out At The Oscars

Marketing Moves to Watch: A Fast-Food Meme War, A Production Push, and Audio-First Advertising

Uber’s IrishXit Taps St. Patrick's Day Nightlife With Timely OOH Ride Cues

Ally Financial’s 'Impact Over Assets' Playbook Signals A New Era In Women’s Sports Marketing

Streaming’s Next Power Shift: What Netflix’s Warner Pursuit Reveals for Advertisers

Burger King President Turns Viral Phone Experiment Into A Nationwide Customer Collab

This Week’s Marketing Moves: Huggies’ Luxury Test, Horizon's AI Cuts, BrandPilot's SearchIQ Launch

Lights, Camera, Branding: How Ford, Heineken, and Tecovas Are Turning Ads Into Films

This Week's Marketing Moves: Ford’s F1 Return, Kantar’s Fifty5Blue Rebrand, and Luma’s Creative AI Push

How New Brands Like TAST!EZ Hack Awareness By Embedding Organically Into Consumers' At-Home Rituals

Stellantis' Olympic Fleet Offered a Rolling Showroom for Italian National Pride

Fox’s Daytona 500 Sellout Proves Less Is More in Sports Broadcasting

Don Julio Benches Super Bowl Ad for Social Media Play

Cloudflare: Google's 'Crawler Monopoly' Is Stacking the Deck in AI

OpenAI Reportedly Sets a $200,000 Minimum for ChatGPT Ad Beta

WPP Folds Hogarth Into New AI-Powered Production Giant