How CMOs and Brand Leaders Get Interviewed and Quoted as Expert Sources
Getting quoted or interviewed as a brand or media expert almost always comes down to the same thing: a specific, firsthand claim, offered to the right outlet, at the right time. Titles and years of experience help you get a reply, but a concrete point of view is what gets you booked.
What Editors Are Actually Looking For
Editors covering brand growth and out-of-home aren't looking for someone willing to comment generally on marketing or brand. They want the person who actually ran the campaign, negotiated the OOH placement, or made the call on a sponsorship, and can describe what happened in specific, attributable terms.
The main avenues
- Responding to journalist queries. Services like Connectively (formerly HARO), Qwoted, and SourceBottle send daily requests from reporters looking for sources, including brand and media queries.
- A strong, specific LinkedIn presence. Editors search LinkedIn for people already talking publicly about brand and media decisions, not just company news.
- Pitching trade publications directly. Most trade outlets, The brandbeat included, accept unsolicited pitches from people not already on an editor's radar.
- Industry podcasts. Podcast hosts are often easier to reach than journalists and are always looking for a guest with a specific story.
- Speaking and panels. Conference talks and webinars are a common way editors first notice a potential source.
How to Pitch Yourself to a Trade Publication
Skip the general bio. Editors respond to:
- Who you are: role, company, and why it's relevant.
- The one specific thing you can speak to: a decision you made, a result you can quantify, a contrarian view grounded in your own work (e.g. why you moved budget out of a traditional channel and into OOH, or what a cultural moment actually taught you about your audience).
- Why now: a news hook, an early trend, or a lesson from something that just happened.
Keep it to a few sentences. A pitch that reads like a press release about your company, rather than a claim only you can make, gets skipped fastest.
Contributing to The Brandbeat
The brandbeat covers brand growth, out-of-home and cultural attention. Most of our interviews come from our own outreach to CMOs, brand and media leaders, and the agency teams who plan and buy alongside them. If you have a specific, firsthand perspective and would rather reach us directly than wait to hear from us, pitch yourself at thebrandbeat.com/pitch-us. Participation is free either way.
Frequently Asked Questions
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