Industry NewsAI & TechnologyCreativeMeasurementLeadership

How Vibe.co Turned Out-Of-Home Into Street-Level ABM

Romain Marsal, VP of Growth and Marketing at Vibe.co, on how he made the first branding investment in billboards using market density data, ABM logic, and performance measurement.

The Brand Beat - News Team

Trending Stories

Creative

Sports Properties That Invest In The In-Between Turn Fan Interest Into Revenue

Measurement

As Programmatic OOH Platforms Consolidate, Flexibility Is Driving More Tech-Agnostic Approaches

Industry News

Inside Spot & Tango's $3.5 Million Bet On Brand In Its First Major OOH Campaign

Industry News

Avocados From Mexico Sees Cinco de Mayo As A Growth Opportunity Rooted In Cultural Alignment

brandbeat

Latest stories

How Vibe.co Turned Out-Of-Home Into Street-Level ABM

Sports Properties That Invest In The In-Between Turn Fan Interest Into Revenue

How To Combat AI Content Overload With Cultural Fluency In Localized Campaigns

Are Direct Supply Contracts And Quality KPIs The Real Fix For Programmatic Opacity?

As Programmatic OOH Platforms Consolidate, Flexibility Is Driving More Tech-Agnostic Approaches

AI & Technology

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How To Combat AI Content Overload With Cultural Fluency In Localized Campaigns

Flavia Yanase, Adobe's Head of Content Operations JAPAC, says AI accelerates volume but lacks the regional intelligence that makes campaigns actually land.
The Brand Beat - News Team

Toshiba's Marketing SVP Sees The Marketing Org Chart Holding People And AI Agents Together

Claude Design And Google AI Max Are Changing How Marketing Teams Create And Convert

Hearts On Autopilot: What YouTube's Latest Creator Tools Signal for Brands

You Can't Prompt This: Why Brands Are Making 'No AI' A Headline

High-Growth Brands Turn to AI As a Listening Engine, Not a Content Machine

Creative

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Sports Properties That Invest In The In-Between Turn Fan Interest Into Revenue

Michael Porter, Marketing Consultant and Director at Porter Wills, makes the case that the quiet weeks between events are where fan loyalty and ticket revenue are actually won.
The Brand Beat - News Team

AI Can Produce The Creative, But Consumers Still Want The Human Version

How Kraft Heinz Is Reworking The Sponsorship Playbook Around Brand IP And Live Moments

Physical and Digital Collide In Experiential OOH, Unlocking Emotion, Culture, and ROI

OOH's Next Phase is Rooted In Emotion, Surprise, and the Delight of the Moment

Creator-Led Marketing Works When Brands Stop Treating It Like Legacy Advertising

Measurement

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Are Direct Supply Contracts And Quality KPIs The Real Fix For Programmatic Opacity?

Adam Benaroya, a marketing expert with more than 17 years in global media, breaks down the structural incentives behind opaque programmatic buying and how marketers can push back.
The Brand Beat - News Team

As Programmatic OOH Platforms Consolidate, Flexibility Is Driving More Tech-Agnostic Approaches

Brands Are Misreading a Fractured Consumer Market, Costing Them Long-Term Growth

Consistency Makes OOH a Memory Engine, Not a Line Item

Brands Rethink Olympic Partnership Model, Moving From Prestige to Performance

Atlassian Marketing Leader Says Focused Expert Voices Strengthen Trust and Discoverability

Leadership

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How Vibe.co Turned Out-Of-Home Into Street-Level ABM

Romain Marsal, VP of Growth and Marketing at Vibe.co, on how he made the first branding investment in billboards using market density data, ABM logic, and performance measurement.
The Brand Beat - News Team

Planet Fitness Expands Accessible Wellness Through Data-Driven March Madness Strategy

Brands Convert Short-Lived Viral Moments Into Lasting Customer Growth With Agile Marketing

How Challenger Brands Are Using 'Ambush' OOH Activations to Compete At Major Events

How AI Search is Pushing Paid Media Toward Tighter Trust-Building Across All Formats

Major Cultural Moments Test AI Creativity as Brands Lean On Storytelling for Trust

Industry News

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Inside Spot & Tango's $3.5 Million Bet On Brand In Its First Major OOH Campaign

A look at Spot & Tango's first major above-the-line push, why it's happening now, and what it says about the broader DTC move toward brand-building in 2026.
The Brand Beat - News Team

Avocados From Mexico Sees Cinco de Mayo As A Growth Opportunity Rooted In Cultural Alignment

Forget the Florals. This Year's Standout Mother's Day Campaigns Are Doing Something Different.

Summer 2026 Has Brands Going All In On Sustained Presence

Pure Leaf's Brick Partnership Pairs Product and Habit to Support Everyday Focus

From The Streets Of London To Bars Across America: Three OOH Campaigns Built for the Moment

Most Popular

How Vibe.co Turned Out-Of-Home Into Street-Level ABM

Sports Properties That Invest In The In-Between Turn Fan Interest Into Revenue

Are Direct Supply Contracts And Quality KPIs The Real Fix For Programmatic Opacity?

AI Can Produce The Creative, But Consumers Still Want The Human Version

Inside Spot & Tango's $3.5 Million Bet On Brand In Its First Major OOH Campaign

Avocados From Mexico Sees Cinco de Mayo As A Growth Opportunity Rooted In Cultural Alignment

Toshiba's Marketing SVP Sees The Marketing Org Chart Holding People And AI Agents Together

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