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Dentsu Creative Turned a Wine Cork Into a Bookable Billboard for Visit Portugal
Dentsu CCO Lourenço Thomaz on how a tap of a wine cork is drawing travelers to Portugal's overlooked interior, one poem at a time.
The Brand Beat - News Team
Trending Stories
Industry News
The New Sponsorship Play Is Access To Fan Data, With Legal Setting The Rules
Industry News
Is Europe's Sports Sponsorship Divide Leaving Money on the Table?
Industry News
For Tech Brands, Formula 1 Is Evolving Into A Full-Funnel Commercial System
Measurement
Consistency Makes OOH a Memory Engine, Not a Line Item
brandbeat
Latest stories
Dentsu Creative Turned a Wine Cork Into a Bookable Billboard for Visit Portugal
The New Sponsorship Play Is Access To Fan Data, With Legal Setting The Rules
Is Europe's Sports Sponsorship Divide Leaving Money on the Table?
Phone-Free Is the New Front Row: Inside Pinterest's Coachella Bet On Going Analog
For Tech Brands, Formula 1 Is Evolving Into A Full-Funnel Commercial System
AI & Technology
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Hearts On Autopilot: What YouTube's Latest Creator Tools Signal for Brands
YouTube is giving creators new tools to engage at scale, raising fresh questions about where efficiency ends and authenticity begins.
The Brand Beat - News Team
You Can't Prompt This: Why Brands Are Making 'No AI' A Headline
High-Growth Brands Turn to AI As a Listening Engine, Not a Content Machine
CTV and OOH Unlock Meaningful Reach as Search-Driven Discovery Loses Reliability
As Automation Accelerates the Sea of Sameness, the Biggest Risk to Brands is Blending In
Programmatic Advertising’s Next Chapter Runs On Smarter Stacks, Connected Channels, and AI
Creative
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Physical and Digital Collide In Experiential OOH, Unlocking Emotion, Culture, and ROI
Siobhan Hardacre, Marketing Consultant and Cultural Translator at Moment & Meaning Consulting, says experiential campaigns work when audiences actively engage, turning viewers into participants and driving measurable results.
The Brand Beat - News Team
OOH's Next Phase is Rooted In Emotion, Surprise, and the Delight of the Moment
Creator-Led Marketing Works When Brands Stop Treating It Like Legacy Advertising
When AI Makes Everything Look Good, Creative Work Wins On Tension and Truth
Newell Brands Shrinks Its Portfolio, Uses Real World Behavior Signals To Guide Innovation
Brands Put Fans In The Designer Seat As Co-Creation and Transparent AI Power Modern Experiences
Measurement
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Consistency Makes OOH a Memory Engine, Not a Line Item
Andrew Tindall, Chief Growth Officer at System1, is pushing brands to use OOH as a memory-building channel rather than a performance tool.
The Brand Beat - News Team
Brands Rethink Olympic Partnership Model, Moving From Prestige to Performance
Atlassian Marketing Leader Says Focused Expert Voices Strengthen Trust and Discoverability
Super Bowl Ads Delivered Reach At Scale. Now, Marketers Must Prove Measurable Impact
Rising Super Bowl Prices Push Brands Toward Multi-Week Media Strategy to Maximize Return
Agencies Trade Pitch Decks For Speed As Rapid Testing Replaces Long Planning Cycles
Leadership
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Planet Fitness Expands Accessible Wellness Through Data-Driven March Madness Strategy
Jamie Medeiros, CBO at Planet Fitness, on how a sports science insight and member-driven R&D are quietly reshaping what a value brand can credibly offer.
The Brand Beat - News Team
Brands Convert Short-Lived Viral Moments Into Lasting Customer Growth With Agile Marketing
How Challenger Brands Are Using 'Ambush' OOH Activations to Compete At Major Events
How AI Search is Pushing Paid Media Toward Tighter Trust-Building Across All Formats
Major Cultural Moments Test AI Creativity as Brands Lean On Storytelling for Trust
Why 'Strategic Restraint' is Often the Key to Winning Long-Term Brand Value in Crowded Cultural Moments
Industry News
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Dentsu Creative Turned a Wine Cork Into a Bookable Billboard for Visit Portugal
Dentsu CCO Lourenço Thomaz on how a tap of a wine cork is drawing travelers to Portugal's overlooked interior, one poem at a time.
The Brand Beat - News Team
The New Sponsorship Play Is Access To Fan Data, With Legal Setting The Rules
Is Europe's Sports Sponsorship Divide Leaving Money on the Table?
Phone-Free Is the New Front Row: Inside Pinterest's Coachella Bet On Going Analog
For Tech Brands, Formula 1 Is Evolving Into A Full-Funnel Commercial System
Chips Ahoy! Is Evolving A Legacy Brand Through Product-Led Campaigns Built for Screen Time
Most Popular
Dentsu Creative Turned a Wine Cork Into a Bookable Billboard for Visit Portugal
The New Sponsorship Play Is Access To Fan Data, With Legal Setting The Rules
Is Europe's Sports Sponsorship Divide Leaving Money on the Table?
Chips Ahoy! Is Evolving A Legacy Brand Through Product-Led Campaigns Built for Screen Time
From The Fairway To The Pitch: What Masters Week OOH Data Means For World Cup Advertisers
In a Fragmented Media World, Brand Mascots Are Becoming the Throughline
OOH is Driving Real Revenue as the Measurement Gap Starts to Close
