How John Frieda By Kao Is Using Out-of-Home to Turn A Relaunch Into A Shared Cultural Experience

Claudia Sternberg, Senior Global Brand Communications Manager for John Frieda, is using out-of-home media and expressive storytelling to make the brand feel more culturally present in public life.

The Brand Beat - News Team

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African Creativity Reshapes Global Advertising Through Constraint, Cultural Fluency, And Human Insight

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How John Frieda By Kao Is Using Out-of-Home to Turn A Relaunch Into A Shared Cultural Experience

At Cannes 2026, Effectiveness Sets The New Bar For Great Creative

ALDI Marketing Director Says Brands Win Trust By Showing The Proof Behind The Price

AI & Technology

Agentic Buying Turns Media Planners Into Guardrail Architects For Autonomous Campaigns

Matteo Del Bianco, Digital Consumer Experience & Media Manager at JTI, on what changes when the marketer moves from trading the buy to governing it.

The Brand Beat - News Team

Creative

African Creativity Reshapes Global Advertising Through Constraint, Cultural Fluency, And Human Insight

Colin Yesutor, Creative Director at Havas Africa Ghana and Nigeria, on why global brands often miss the mark in African markets and how cultural intelligence shapes work that travels.

The Brand Beat - News Team

Measurement

Are Direct Supply Contracts And Quality KPIs The Real Fix For Programmatic Opacity?

Adam Benaroya, a marketing expert with more than 17 years in global media, breaks down the structural incentives behind opaque programmatic buying and how marketers can push back.

The Brand Beat - News Team

Leadership

The New Experiential Advantage Is Owning The Unexpected Lane

Timothy Owens, VP of Brand Experiences, argues that the strongest activations win by finding unexpected context and making every touchpoint earn its keep.

The Brand Beat - News Team

Industry News

Cultural Speed And Idea Protection Are Anchoring The Move Toward Lean Creative Shops

Highlanders Creative co-founders Michael Mendieta and Ed McCulloch walk through how the agency's diagnostic, singularity-driven approach is winning over today's biggest brands.

The Brand Beat - News Team

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African Creativity Reshapes Global Advertising Through Constraint, Cultural Fluency, And Human Insight

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