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How Vibe.co Turned Out-Of-Home Into Street-Level ABM
Romain Marsal, VP of Growth and Marketing at Vibe.co, on how he made the first branding investment in billboards using market density data, ABM logic, and performance measurement.
The Brand Beat - News Team
Trending Stories
Creative
Sports Properties That Invest In The In-Between Turn Fan Interest Into Revenue
Measurement
As Programmatic OOH Platforms Consolidate, Flexibility Is Driving More Tech-Agnostic Approaches
Industry News
Inside Spot & Tango's $3.5 Million Bet On Brand In Its First Major OOH Campaign
Industry News
Avocados From Mexico Sees Cinco de Mayo As A Growth Opportunity Rooted In Cultural Alignment
brandbeat
Latest stories
How Vibe.co Turned Out-Of-Home Into Street-Level ABM
Sports Properties That Invest In The In-Between Turn Fan Interest Into Revenue
How To Combat AI Content Overload With Cultural Fluency In Localized Campaigns
Are Direct Supply Contracts And Quality KPIs The Real Fix For Programmatic Opacity?
As Programmatic OOH Platforms Consolidate, Flexibility Is Driving More Tech-Agnostic Approaches
AI & Technology
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How To Combat AI Content Overload With Cultural Fluency In Localized Campaigns
Flavia Yanase, Adobe's Head of Content Operations JAPAC, says AI accelerates volume but lacks the regional intelligence that makes campaigns actually land.
The Brand Beat - News Team
Toshiba's Marketing SVP Sees The Marketing Org Chart Holding People And AI Agents Together
Claude Design And Google AI Max Are Changing How Marketing Teams Create And Convert
Hearts On Autopilot: What YouTube's Latest Creator Tools Signal for Brands
You Can't Prompt This: Why Brands Are Making 'No AI' A Headline
High-Growth Brands Turn to AI As a Listening Engine, Not a Content Machine
Creative
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Sports Properties That Invest In The In-Between Turn Fan Interest Into Revenue
Michael Porter, Marketing Consultant and Director at Porter Wills, makes the case that the quiet weeks between events are where fan loyalty and ticket revenue are actually won.
The Brand Beat - News Team
AI Can Produce The Creative, But Consumers Still Want The Human Version
How Kraft Heinz Is Reworking The Sponsorship Playbook Around Brand IP And Live Moments
Physical and Digital Collide In Experiential OOH, Unlocking Emotion, Culture, and ROI
OOH's Next Phase is Rooted In Emotion, Surprise, and the Delight of the Moment
Creator-Led Marketing Works When Brands Stop Treating It Like Legacy Advertising
Measurement
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Are Direct Supply Contracts And Quality KPIs The Real Fix For Programmatic Opacity?
Adam Benaroya, a marketing expert with more than 17 years in global media, breaks down the structural incentives behind opaque programmatic buying and how marketers can push back.
The Brand Beat - News Team
As Programmatic OOH Platforms Consolidate, Flexibility Is Driving More Tech-Agnostic Approaches
Brands Are Misreading a Fractured Consumer Market, Costing Them Long-Term Growth
Consistency Makes OOH a Memory Engine, Not a Line Item
Brands Rethink Olympic Partnership Model, Moving From Prestige to Performance
Atlassian Marketing Leader Says Focused Expert Voices Strengthen Trust and Discoverability
Leadership
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How Vibe.co Turned Out-Of-Home Into Street-Level ABM
Romain Marsal, VP of Growth and Marketing at Vibe.co, on how he made the first branding investment in billboards using market density data, ABM logic, and performance measurement.
The Brand Beat - News Team
Planet Fitness Expands Accessible Wellness Through Data-Driven March Madness Strategy
Brands Convert Short-Lived Viral Moments Into Lasting Customer Growth With Agile Marketing
How Challenger Brands Are Using 'Ambush' OOH Activations to Compete At Major Events
How AI Search is Pushing Paid Media Toward Tighter Trust-Building Across All Formats
Major Cultural Moments Test AI Creativity as Brands Lean On Storytelling for Trust
Industry News
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Inside Spot & Tango's $3.5 Million Bet On Brand In Its First Major OOH Campaign
A look at Spot & Tango's first major above-the-line push, why it's happening now, and what it says about the broader DTC move toward brand-building in 2026.
The Brand Beat - News Team
Avocados From Mexico Sees Cinco de Mayo As A Growth Opportunity Rooted In Cultural Alignment
Forget the Florals. This Year's Standout Mother's Day Campaigns Are Doing Something Different.
Summer 2026 Has Brands Going All In On Sustained Presence
Pure Leaf's Brick Partnership Pairs Product and Habit to Support Everyday Focus
From The Streets Of London To Bars Across America: Three OOH Campaigns Built for the Moment
Most Popular
How Vibe.co Turned Out-Of-Home Into Street-Level ABM
Sports Properties That Invest In The In-Between Turn Fan Interest Into Revenue
Are Direct Supply Contracts And Quality KPIs The Real Fix For Programmatic Opacity?
AI Can Produce The Creative, But Consumers Still Want The Human Version
Inside Spot & Tango's $3.5 Million Bet On Brand In Its First Major OOH Campaign
Avocados From Mexico Sees Cinco de Mayo As A Growth Opportunity Rooted In Cultural Alignment
Toshiba's Marketing SVP Sees The Marketing Org Chart Holding People And AI Agents Together
