About The Brand Beat
The Brand Beat is a trade publication covering brand growth, out-of-home and cultural attention, written for CMOs, brand and media leaders, and the agency teams who plan and buy alongside them.
We are interested in one thing above all: what the people actually doing this work have learned from doing it. Most of what gets published about brand marketing, media and advertising is written at a distance, from the outside. We would rather ask the person who ran the project, absorbed the cost of the wrong decision, and had to explain the result to their board. That is why original interviews sit at the center of our coverage rather than at the edges of it.
Our readership is global and syndicated, and includes professionals at Fortune 500 companies and leading organizations across brand marketing, media and advertising. What we want to give them is a useful place to learn from their peers, and to give the experts we interview a credible platform for the experience they have earned.
Some of the people we have interviewed
A sense of the work, and of who talks to us:
- CMO of North America at Kraft Heinz — How Kraft Heinz Is Reworking The Sponsorship Playbook Around Brand IP And Live Moments
- Creative Director at Havas — African Creativity Reshapes Global Advertising Through Constraint, Cultural Fluency, And Human Insight
- Head of Content Operations JAPAC at Adobe — How To Combat AI Content Overload With Cultural Fluency In Localized Campaigns
How The Brand Beat is supported
The Brand Beat is sponsored by billups. Rather than relying on display advertising or a reader paywall, the publication is supported by a single company with a strong connection to the industry we cover, and we disclose that plainly so readers and contributors know how the work is funded. The articles and interviews are independently produced by The Brand Beat editorial team of journalists and editors.
Talk to us
Story tips, corrections, questions about an interview invitation, or a note from a communications team on behalf of someone we have approached, all of it reaches a person at editors@thebrandbeat.com.
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