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Sprite Builds A Single Global Platform to Connect Innovation, Culture, And Experience
Oana Vlad, Vice President of Global Brand Strategy for Sprite at The Coca-Cola Company, is translating cultural signals into product innovation and brand expression.
The Brand Beat - News Team
Trending Stories
Industry News
How Jeep Built A Comedy-Led Platform To Stand Out In Family Vehicle Marketing
AI & Technology
CTV and OOH Unlock Meaningful Reach as Search-Driven Discovery Loses Reliability
Industry News
Women’s Sports Advertising Is Turning Momentum Into Measurable Performance
Industry News
SXSW 2026: A Shift Toward More Intentional Brand Experiences
brandbeat
Latest stories
How Jeep Built A Comedy-Led Platform To Stand Out In Family Vehicle Marketing
CTV and OOH Unlock Meaningful Reach as Search-Driven Discovery Loses Reliability
Women’s Sports Advertising Is Turning Momentum Into Measurable Performance
SXSW 2026: A Shift Toward More Intentional Brand Experiences
This Week's Marketing Moves: Hotels.com’s Refresh, INNOCEAN’s Expansion, and PubMatic’s AI Test
AI & Technology
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CTV and OOH Unlock Meaningful Reach as Search-Driven Discovery Loses Reliability
In the face of declining search traffic, publishers are searching for a new strategy. Johnny O'Neill, VP of Customer Success at VideoElephant, explains how to leverage CTV and out-of-home channels to engage audiences and future-proof brands.
The Brand Beat - News Team
As Automation Accelerates the Sea of Sameness, the Biggest Risk to Brands is Blending In
Programmatic Advertising’s Next Chapter Runs On Smarter Stacks, Connected Channels, and AI
How Conversational AI Forces Brands to Go Multi-Channel and Compete Beyond Clicks
AI Ads Push Brands Toward Sharper Messaging and More Creative Audience Targeting
Anthropic Takes a Super Bowl Dig at Ad-Supported AI
Creative
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Credible Creators and Unexpected Brand Content Lead the Next Wave of Audience Trust
Michelle Blaser, Founder of The Pollinatr, makes the case that in a world of scaled content, genuine personality is a brand's strongest asset.
The Brand Beat - News Team
CVS Pharmacy Invests in US Soccer and NWSL to Turn Local Fields Into Community Health Hubs
How Tech Giants Drive Year-Round Value Through Customer-Centric Marketing
StreetEasy Turns OOH Subway Presence Into Measurable Marketplace Momentum
From Alien Musicals to Front-Yard Stunts, 2026 Super Bowl Creative Moves Off Screen
Entertainment Becomes The Baseline For Brands Competing For Attention In Social Feeds
Measurement
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Brands Rethink Olympic Partnership Model, Moving From Prestige to Performance
Milano Cortina 2026 shows how brands are turning Olympic partnerships into measurable growth platforms built on preparation, culture, and full-funnel impact.
The Brand Beat - News Team
Atlassian Marketing Leader Says Focused Expert Voices Strengthen Trust and Discoverability
Super Bowl Ads Delivered Reach At Scale. Now, Marketers Must Prove Measurable Impact
Rising Super Bowl Prices Push Brands Toward Multi-Week Media Strategy to Maximize Return
Agencies Trade Pitch Decks For Speed As Rapid Testing Replaces Long Planning Cycles
How Agency M&A is Shifting As Many Buyers Reward Margin Discipline Over Topline Growth
Leadership
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Planet Fitness Expands Accessible Wellness Through Data-Driven March Madness Strategy
Jamie Medeiros, CBO at Planet Fitness, on how a sports science insight and member-driven R&D are quietly reshaping what a value brand can credibly offer.
The Brand Beat - News Team
Brands Convert Short-Lived Viral Moments Into Lasting Customer Growth With Agile Marketing
How Challenger Brands Are Using 'Ambush' OOH Activations to Compete At Major Events
How AI Search is Pushing Paid Media Toward Tighter Trust-Building Across All Formats
Major Cultural Moments Test AI Creativity as Brands Lean On Storytelling for Trust
Why 'Strategic Restraint' is Often the Key to Winning Long-Term Brand Value in Crowded Cultural Moments
Most Popular
How Jeep Built A Comedy-Led Platform To Stand Out In Family Vehicle Marketing
Women’s Sports Advertising Is Turning Momentum Into Measurable Performance
CTV and OOH Unlock Meaningful Reach as Search-Driven Discovery Loses Reliability
SXSW 2026: A Shift Toward More Intentional Brand Experiences
March Madness Marketing Plays: Familiar Faces, Fresh Angles, And Fan Truths
Sprite Builds A Single Global Platform to Connect Innovation, Culture, And Experience
Planet Fitness Expands Accessible Wellness Through Data-Driven March Madness Strategy
